PressClub South Africa · Article.
BMW South Africa partners with ZEITZ MOCAA, the world’s largest museum dedicated to contemporary art from Africa and its diaspora.
Fri Sep 15 11:00:00 CEST 2017 Press Kit
As part of its long-term commitment to contemporary and modern art, BMW South Africa will be the official vehicle partner of the Zeitz Museum of Contemporary African Art (Zeitz MoCAA). Housed in the historic Grain Silo complex at the V&A Waterfront, Zeitz MoCAA is the world’s largest museum dedicated to contemporary art from Africa as well as its diaspora and will host its Professional Preview weekend ahead of its official public opening on 22 September.
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Edward Makwana
BMW Group
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Midrand/Cape Town. As part of its long-term commitment to contemporary and modern art, BMW South Africa will be the official vehicle partner of the Zeitz Museum of Contemporary African Art (Zeitz MoCAA). Housed in the historic Grain Silo complex at the V&A Waterfront in Cape Town, the Zeitz MoCAA is the world’s largest museum dedicated to contemporary art from Africa as well as its diaspora and will be hosting its Professional Preview weekend ahead of its official public opening on 22 September 2017.
The partnership will also see the heart of the Zeitz MoCAA atrium named the BMW Atrium. It will provide Zeitz MOCAA the ability to commission and exhibit monumental interventions on a scale never before seen in a public museum in Africa.
“We are pleased to partner with the Zeitz MoCAA. For almost 50 years now, the BMW Group has initiated and engaged in over 100 cultural co-operations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. Artists such as our locally renowned Esther Mahlangu as well as other international artists such as Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. Besides co-initiatives, such as BMW Tate Live, the BMW Art Journey and the “Opera for All” concerts in Berlin, Munich and London, the company also partners with other leading museums and art fairs around the world,” says Tim Abbott, Chief Executive Officer of BMW Group South Africa and Sub-Saharan Africa.
Abbott adds that as the vehicle partner, BMW will supply the Zeitz MoCAA with vehicles from the innovative BMW i and iPerformance (plug-in hybrid electric vehicles) range (https://www.bmw.co.za/bmwi).
For more information visit http://zeitzmocaa.museum/
For media queries on this press release, please contact BMW Group South Africa’s Group Communications Division as follows:
Diederik Reitsma
General Manager: Group Communications
BMW Group South Africa (Pty) Ltd
Email: diederik.reitsma@bmw.co.za
Edward Makwana
Manager: Group Product Communications
BMW Group South Africa (Pty) Ltd
Email: edward.makwana@bmw.co.za
Lindsay Pieterse
Manager: Planning, Steering & Lifestyle Communications
BMW Group South Africa (Pty) Ltd
Email: lindsay.pieterse@bmw.co.za
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