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BMW South Africa receives double honours for its partnership with Southern Guild gallery at the 2019 BASA Awards

** BMW South Africa and Southern Guild gallery received top honours at the 22nd Annual Business and Arts South Africa (BASA) Awards, held in Johannesburg, on 13 October ** BMW South Africa won in both the Innovation and Strategic Project categories **

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BMW South Africa and Southern Guild gallery received top honours at the 22nd Annual Business and Arts South Africa (BASA) Awards, held at Beechwood Gardens in Hyde Park, Johannesburg, on 13 October, winning in both the Innovation and  Strategic Project categories. The annual awards are South Africa’s most prestigious accolades recognising the contributions of the business sector to the arts across all genres.


A total of 11 awards were given out in various categories, two of which went to BMW South Africa and Southern Guild in recognition of their unique programme pairing luxury-class motoring with the best of South African design over the course of 2018. The Innovation Award celebrates the most innovative and progressive partnership in all mediums of creativity while the Strategic Project Award recognises an outstanding initiative, with the best use of a project that is an integral part of the sponsor’s business strategy.


“BMW is thrilled to join its partner Southern Guild as a two-time winner in the BASA Awards for 2019. BASA has long championed companies that work not only in the economy of our country but also the heart and soul of the arts. Our long-standing partnership with Southern Guild is a source of pride for all of us at BMW, and we are excited to be part of the awards,” said Thilosh Moodally, General Manager: BMW Customer, Brand & Channel Development at BMW Group South Africa.


Now in its second year, the partnership between BMW and Southern Guild centres on a series of activations aligning a different luxury-class BMW vehicle to each exhibition at the Cape Town gallery, located in the Silo District of the V&A Waterfront. During 2018 alone, the partnership produced a total of 14 activations, from commissioned artworks and special installations inside the gallery to bespoke VIP experiences and film productions. This translated into just over R1 million in commissions and work that directly benefited the South African design community.


“At a time when retail markets are under immense pressure globally, BMW’s support of Southern Guild demonstrates a nimble understanding of the role that design can play in our economy,” said Trevyn McGowan, co-founder of Southern Guild. “With its focus on excellence, innovation and high-performance design, BMW stimulated the production of new work and had a tangible impact on the local industry.

BMW has demonstrated a long-term commitment to modern and contemporary art internationally. The partnership with Southern Guild enabled it to cement that reputation for South African audiences, who have not experienced the cultural programmes BMW sponsors in Europe, the US and elsewhere. In turn, Southern Guild’s global reputation was enhanced by the association with BMW, as one of the world’s premium automotive manufacturers.




The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


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