“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent design language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design
MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.
• MINI Plant Oxford starts production of fifth generation MINI Cooper. • Head of MINI, Stefanie Wurst joined by plant associates to celebrate production launch. • Charlie Cooper drives first model off production line.
The fifth generation of the MINI Cooper stands for simplicity at its charismatic best. Typical MINI proportions evoke the brand's history. Together with the striking front grille, they give the new model its distinctive face. Minimalist design, digital innovations and an immersive user experience are the hallmarks of the interior.
In just a few months, the MINI Aceman will be presented to the public for the first time. Equipped exclusively with an all-electric drivetrain, the model expands the MINI range with a new attractive vehicle. With agile driving dynamics and brand-typical proportions, the crossover model combines the features of the two most successful MINI models, the MINI Cooper and the MINI Countryman, to create a new vehicle concept.
In Iceland, the largest and most versatile MINI impresses in extreme winter conditions off the beaten track. With its modern all-wheel drive, the MINI Countryman S ALL4 guarantees brand-typical driving fun on any terrain. With its noticeable increase in traction, safety and agility, the comfortable crossover model is ready for all adventures.
In a year marked by dynamic shifts in the automotive industry, MINI showcased growth and an unprecedented surge in the adoption of Battery Electric Vehicles. With a commitment to innovation and sustainability, MINI's 2023 sales performance sets a new benchmark for the brand's contribution to a greener automotive future.
The superior off-road character of the MINI Countryman is enhanced in the third model generation by a completely new exterior design. Innovative materials contribute to the comfortable atmosphere in the increased interior. Four new trim variants offer a wide range of customisation options.
The all-electric MINI Cooper SE stands for emission-free mobility and urban driving pleasure. The new 3-door model is also available in the John Cooper Works Trim, which emphasises the brand's racing history.
The MINI Countryman is the largest and most versatile in the entire MINI model range. The all-rounder is agile in the city, comfortable in the countryside and also suitable for trips off paved roads.
+++ First BMW Group plant worldwide to produce two brands on the same assembly line +++ Seamless integration through maximum flexibility +++ Investment in plant development +++ Growing the workforce +++
The largest MINI comes with a high-performance engine and ALL4 all-wheel drive, making it a pure joy to drive.
With its robust design, the all-electric crossover model exudes self-confidence and a thirst for adventure. The ALL4 all-wheel drive makes the powerful MINI Countryman SE ALL4 a reliable companion with all-terrain traction on any surface.
BMW Group South Africa announces the appointment of Carmen Myles as Head of MINI South Africa, effective 1 September 2023.
+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections and sound to create unique moments +++ Introduction of the MINI Intelligent Personal Assistant +++
Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.
MINI proudly presents the first four design elements of the upcoming model family, giving a preview of the new Charismatic Simplicity design language. With a sneak peek of the new round OLED display, the modern steering wheel, as well as seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies.
The fifth generation of the MINI 3-door is fully electrically powered and continues the success story of the legendary model. With maximum go-kart feeling, the new MINI Cooper Electric embodies the hallmark brand driving fun of the future.
The MINI 3-door has always thrilled its global fan base with maximum go-kart feeling and its unmistakable silhouette. The one millionth example of the current generation of the original MINI rolls off the production line as the all-electric MINI Cooper SE.
The first all-electric MINI Convertible to celebrate its world premiere at Auto Shanghai 2023 +++ The MINI Concept Aceman provides a preview of the first all-electric crossover model in the new MINI family +++ And Spike returns as a digital companion +++
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