+++ The BMW Group Light Channel Next is the company’s longest development tool, measuring 132 metres +++ Cutting-edge technology enables realistic simulation of different test scenarios for road illumination and lighting effects +++ Spot on in a former warehouse +++
BMW Group at the Consumer Electronics Show 2016 (CES, 6 to 9 January 2016 in Las Vegas). Impressive exhibition profile highlights leading position in the area of Connected Car. Please find attached the press kit "BMW at the Consumer Electronics Show (CES) 2016 in Las Vegas."
Munich/Las Vegas. At the Consumer Electronics Show (CES, 6 to 9 January 2016) in Las Vegas, the BMW Group is presenting a Vision Car to demonstrate what the interior and the user interface of the future might look like. The rapid advance of networking between driver, vehicle and environment is becoming increasingly intensive and is facilitating new services. One example of new technologies in seamlessly networked vehicles is provided by AirTouch.
The BMW stand at the 2015 International Motor Show in Frankfurt am Main revolves around the arrival of a new generation at the top end of the model line-up and the advent of a wide range of plug-in hybrid models.
At the Consumer Electronics Show (CES ) 2015 in Las Vegas, BMW is providing further evidence that it is a world leader in the development of Laserlight. Having already supplied its first models with Laserlight to customers, it is now presenting further laser functions for vehicles of the future.
Intelligent laser lighting and OLED technology point the way to the future.
The world’s first BMW i8s were handed over to customers today at BMW Welt in Munich: The first eight customers from Germany received their BMW i8s as part of an official ceremony in which Roland Krüger, Head of Sales and Marketing Germany for the BMW Group, and Dr. Helmut Schramm, Head of Production Electric Vehicles at Plant Leipzig, presented them with the keys to their new cars.
The BMW Vision Future Luxury furnishes a long-term outlook on the perception of modern luxury for the BMW brand. It stands for a forward-looking fusion of exclusivity and innovation, for a driving experience that is at once emotional and exclusive.
The BMW lighting design makes a key contribution to the unmistakable look of every BMW – as well as the dynamic proportions, the line of beading on the side, the graphic quality of the window shape with the Hofmeister kink and the kidney-shaped radiator grille. Traditionally, a four-eyes face and typical BMW kidney grille characterise every BMW, making it immediately identifiable as a BMW even without seeing the brand insignia.
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