BMW develops ‘Origin’ film season with Picturehouse Cinemas

To celebrate the launch of the new BMW 1 Series, BMW has teamed up with Picturehouse Cinemas to launch the ‘Origins Film Season’.  The film season starting on 19 September, 2011 has been introduced in conjunction with the advertising campaign that uses the ‘Origins’ theme to underscore the variety of model variants in the new 1 Series.

Just as the new BMW 1 Series Sport and Urban models embody different interpretations of one classic design, the film’s curator Mark Kermode has chosen four pairs of films which explore a single unifying theme in distinct ways. The theme ‘A Life of Crime’ is explored with screenings of the classic gangster movie ‘Goodfellas’ and Jean-François Richet’s ‘Mesrine: Killer Instinct’ – two films about men seduced by the mythology of crime.  Other themes including ‘Rites of Passage’ and ‘Tricks of the Mind’ are personified with films such as ‘Y Tu Mama Tambien’, ‘The Graduate’, ‘Memento’, ‘Adaptation’, ‘A Clockwork Orange’ and ‘Quadrophenia’.

Film critic Mark Kermode has chosen some of the highlights of the past forty years of film, and each screening will be accompanied by a filmed introduction by Kermode. BMW has had a long association with the big screen from appearing in James Bond films through to supporting art house pictures from fledgling directors and film producers.

For more information on the Origins Film Season please visit:

  www.facebook.com/BMWUK. 

To view the trailer for the Origins Film Season see:

http://www.youtube.com/watch?v=58hFkouxOrw

To view a film on the new 1 Series visit:

http://www.youtube.com/user/bmwuk?ob=5#p/u/7/KLKA41g7biA http://www.youtube.com/user/bmwuk?ob=5

Ends

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

For further information please contact:

Krystyna Kozlowska            BMW Media Relations Assistant

Tel: 01344 480707             Email: Krystyna.Kozlowska@bmw.co.uk

Gavin Ward                           BMW Media Relations Manager
Tel:  01344 480829            Email: Gavin.Ward@bmw.co.uk

Wieland Bruch                      Product Communications Manager

Tel: 01344 480113             Email: Wieland.Bruch@bmw.co.uk

Graham Biggs                      Corporate Communications Director

Tel:  01344 480109            Email:  Graham.Biggs@bmw.co.uk

Main office number:           01344 480320

Media website:                    www.press.bmwgroup.co.uk

Customer website:             www.bmw.co.uk