Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub United Kingdom · Article.

Tim Etchells It’s moving from I to It – The Play.

• Commissioned by FormContent • BMW Tate Live Performance Event, Tate Modern, Level 2, Room 10: Realisms - Thursday 30 January 2014 • tate.org.uk/bmwtatelive • facebook.com/tategallery • @tate #BMWTateLive • Tate Google+

Cultural Engagement
 

Press Contact.

Angela Stangroom
BMW Group

Tel: +44-1252-92-1268

send an e-mail

Author.

Angela Stangroom
BMW Group

British artist Tim Etchells presents It’s moving from I to It – The Play, the second BMW Tate Live performance of 2014, on 30 January at Tate Modern. Written and directed by Etchells, the work playfully explores the relation between language and objects, unpicking the theatrical possibilities of their interdependency.

 

The play is performed by two actors within a Tate Modern gallery. The actors refer to their setting through allusions to ways in which art is made and viewed. The work references minimalist deconstructive theatre, a recurring theme in Etchells’ practice. It’s moving from I to It – The Play is commissioned by London-based curatorial initiative FromContent as part of a the two-year project, It’s moving from I to It, that invited a range of artists to respond to concepts of fiction and narratives in curatorial practice. Etchells drew upon text, visual materials and performances from the project’s archive to explore issues of authorship, language, and institutional rhetoric.  

 

Etchells is an artist, author and artistic director of Forced Entertainment, a globally-renowned experimental theatre company founded in 1984.  Forced Entertainment has produced acclaimed performances all over the world such as Let the Water Run its Course (to the Sea That Made the Promise) 1986; Quizola 1996; and The Coming Storm 2012. Etchells’s practice includes writing and performance projects, neon and video works; and diverse collaborations with artists such as Elmgreen & Dragset. He has exhibited widely in Europe including Manifesta 7 in 2008.

 

BMW Tate Live is curated by Catherine Wood, Curator, Contemporary Art and Performance, Tate and Capucine Perrot, Assistant Curator, Tate Modern.

 

 

Ends

 

Notes to Editors

It’s moving from I to It – The Play is commissioned and produced by the curatorial initiative FormContent, and is  part of Corpus, new collaborative network for commissioning performance-related work co-founded by If I Can’t Dance, Amsterdam, Playground (STUK & M), Leuven and Tate Modern, London with the support of the Culture Programme of the European Union. FormContent is a curatorial initiative, founded in 2007 with the intent of experimenting with exhibition formats and fostering collaborations that challenge the reciprocity of artistic and curatorial practices. It’s moving From I to It – The Play is kindly supported by The Arts Council.

 

BMW Tate Live 
BMW Tate Live is a long-term partnership between BMW and Tate that features innovative live performances and events including live web broadcast, in-gallery performance, seminars and workshops. BMW Tate Live aims to reach an international audience through new forms of art, addressing audiences changing needs, tastes and interests in art. The initiative creates a new space for collaboration and a programme that encompasses performance, film, sound, installation and learning – areas where artists can take greater risks and experiment freely. The programme investigates transformation in all its guises and aims to provoke debate on how art can affect intellectual, social and physical change. More information at tate.org.uk/bmwtatelive

 

BMW’s Cultural Commitment

For over 40 years now, the BMW Group has initiated and engaged in more than 100 cultural partnerships worldwide. The focus of this long-term commitment to culture is modern and contemporary art, jazz and classical music as well as architecture and design. BMW has worked with artists such as Gerhard Richter, Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko and commissioned architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelbau. In London, BMW in partnership with the London Symphony Orchestra, hosts the BMW LSO Open Air Classics, a yearly live concert free of charge in Trafalgar Square, and supports Frieze Art Fair. The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business. 

bmwgroup.com/culture and bmwgroup.com/culture/overview

 

 

The BMW Group

The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

 

In 2013, the BMW Group sold around 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2012 was €7.82 billion on revenues amounting to €76.85 billion. As of the 31st  December 2012, the BMW Group had a workforce of 105,876 employees.

 

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

Further information about the BMW Group can be found here:

Web: www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com

 

 

For further information please contact:

 

Angela Stangroom              Group Communications Manager

Tel: 01344 480283             Email: Angela.Stangroom@bmw.co.uk

 

Press office fax: 01344 480306

Media website: www.press.bmwgroup.co.uk

Customer website: www.bmw.co.uk

 

Elizabeth Flanagan              Tate Press Office

Tel: 020 7887 8730            Email: Elizabeth.Flanagan@tate.org.uk

Web: tate.org.uk/press

 

Article Offline Attachments.

Article Media Material.

My.PressClub Login

PressClub Streaming

JAPAN MOBILITY SHOW.

Click here

Here you can see the webcast of the BMW Group Keynote at the Japan Mobility Show 2025. 

CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

Search Settings.

Press Release
Press Kit
Speech
Fact & Figures

Search with attachment language.

Spanish
  • Language of Attachment
  • Arabic
  • Chinese - simplified
  • Chinese - traditional
  • English
  • English - UK
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Multilingual
  • Russian
  • Spanish
Updates
Top-Topic

Set publication time.

no Selection
  • no Selection
  • past 24 hours
  • past Week
  • past Month
  • past Year
Submit
Reset
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login