PressClub United Kingdom · Article.
Protect your motor mouth with innovative BMW-designed mouthguard
Wed Apr 01 01:00:00 CEST 2015 Press Release
BMW uses advanced car technology to create new line of rugby mouthguards
RUGBY stars will be chomping at the bit to get their mouth around the
latest innovation in protection from BMW who has developed the
ultimate rugby mouthguard which will be rolled out in the lead up to
the biggest event in rugby.
England rugby player, Chris Robshaw, has been key in trialing
the brand new RU Series which brings BMW’s car safety technology to
the rugby field - essential for someone who has made on average 18
impressive tackles a game during the RBS Six Nations.
These specially modified mouthguards are made entirely from
ethylene-propylen-dien rubber, the standard protection in the door
seals of all BMW models. This development uses tyre tread
technology for extra grip as well as BMW’s signature “kidney grille”
between the front incisors acting as an elegant respiration vent.
Dr Uwe Gotobekidin, Head of Product Fabrication, said: “We
wanted to develop something that could genuinely improve performance
and help the face of rugby and we’ve loved getting our teeth into this
unique opportunity to collaborate with the sport.
“We understand the importance of marginal gains in improving
performance on the pitch and we have employed all our automotive
design and engineering skills in delivering this project. We have
every confidence it will get the rugby world’s tongues wagging.”
Chris Robshaw, rugby player and chief product tester, said:
“When BMW asked if they could help improve our performance by
developing a new mouthguard, we bit their hand off at the opportunity.
“It’s been great to be part of the process to develop something
that will contribute to the success of players across the country. Not
only will it give us added protection during a match, it will also
help protect our smiles for the post-match press conference photos.”
For more info:
https://youtu.be/AqZ_fwEOoK8
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