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BMW Retail Online makes car buying 24/7 easy

• Unique end-to-end online buying solution launched • Model spec, test drive, trade-in, finance, payment and handover all arranged online • Entire product range available • Personal product consultation through webchat and email • Retailer remains the trusted point of contact • Less than 10 minutes to buy a car – day or night – on

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BMW today launches a unique end-to-end buying solution for its cars. Now BMW customers will be able to handle all aspects of the car buying process online wherever and whenever they want to. With just a few clicks, prospective BMW owners can build their perfect car online, arrange a test drive if necessary, agree financing options and payment method, and get a trade-in value for their own car before finalising the delivery date.

Previously new car buyers had been able to do some of the car buying process online, but now they are able to sit back and do it all from the comfort of their own home, at a time of their choosing, courtesy of BMW Retail Online. Every step can also be supported by a BMW Genius or a sales executive at the retailer via live chat or email.

News of this announcement coincides with general purchasing trends for all types of goods increasingly moving to the web. Online global commerce is expected to reach US$2.5 trillion by 2020. This trend is reflected in the car industry with 97 per cent of buyers researching their car purchase online and customers now visiting a retailer an average just 1.4 times before completing their purchase. This compares to an average of four visits per purchase in 1998. Industry research also indicates that nearly half of all buyers would consider buying online.

Ian Robertson, Member of the Board for Sales and Marketing, said: “We are the first car manufacturer to offer a digital sales solution for the entire product range and the full end-to-end buying or leasing process online. Now, the customer can do it all from the comfort of their home. The integration of the BMW Genius via live chat and retailer messaging functions where the customer is able to get personalised support in real time, makes this system unique and a new benchmark for the automotive industry.”

Though the buying process can all be done online, a level of human interaction is still vital to provide personal guidance and peace of mind for the customer when required. Multi-channel chat options (webchat or email) mirror the in-showroom BMW Genius experience and are offered from 8am to 10pm.

Before being rolled out nationally, BMW Retail Online was trialled with nine UK retailers and proved such a success that 95 per cent of BMW UK retailers have decided to offer this service to their customers.

Nigel Hurley, Sytner Group BMW Divisional Managing Director, whose retail outlet took part in the trial, said: “This is great news for retailers. It forms part of our ever more customer-centric focus and makes life easier for the customer. We see this becoming an increasingly important channel in the future.”

There are six key features to BMW Retail Online. The online journey starts with the optional tool “Find your BMW”, leading into the vehicle configurator on With a click on the “Buy your BMW” button the customer selects a retailer, is shown cars with a faster delivery date and selects their preferred finance method. The customer can then finalise all steps of the purchase with their chosen retailer in the Retailer Online showroom.

The key elements in more detail are: 

  • Find your BMW (Optional needs analyser)
    • Helps customers find the ideal vehicle for their needs
    • 4 simple questions to select the right car:
  • Where do you drive?
  • How many people ride in your car?
  • What needs to fit in your boot?
  • What’s important to you?
    • Suggests preconfigured cars with options most bought by other customers in the UK.
  • Genius live-chat
    • Personal support
    • Webchat or email
    • Opening hours from 8am-10pm, 7days a week
  • Vehicle configuration/ Check Delivery Times
    • Fully configure a car, or
    • Get a proposal for a pre-built car with faster availability
  • Finance offer
    • Full integration of BMW Financial services
    • Easy-to-use finance calculator
    • All national offers are included online
  • Retailer Online showroom
    • Chat with a sales executive of the selected retailer
    • Arrange a test drive
    • Get independent car valuation of your vehicle
    • Finalise all elements of the purchase
  • Online credit check
    • Full online credit check with 90 seconds feedback if auto accepted
    • Payment of instalment, deposit or full price online or by phone







The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.


In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.



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For further information please contact:

Lauren Prema                                       BMW Media Relations Executive

Tel: 07815 370746



Gavin Ward                                           BMW Media Relations Manager
Tel: 01252 921261           



Piers Scott                                            General Manager, Product and Internal Communications

Tel: 01252 921265            



Graham Biggs                                       Corporate Communications Director

Tel: 01252 921256           



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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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