EDWARD NORTON SET TO DRIVE THE BMW HYDROGEN 7 ON U.S. ROADWAYS

Norton Joins Will Ferrell, Jay Leno and Others To Be Among the First Americans
to Hit the Roads In BMW's Hydrogen-Powered Vehicle

Woodcliff, NJ - February 27, 2008... BMW today announced that highly respected
film actor and renewable energy advocate Edward Norton is the latest person to
receive keys to a BMW Hydrogen 7 - the first hydrogen-powered luxury sedan.
The Golden Globe winner and two-time Academy Award nominee becomes the most
recent member of the BMW Hydrogen 7 Pioneer Program, which gives industry
leaders and prominent figures in entertainment, politics, business and more a
BMW Hydrogen 7 for their daily use.

"The excitement of this car to me is that it demonstrates what we're capable
of, and it inspires me to keep advocating for a more sustainable way of life,"
said Norton.

While Norton is widely known for his prolific and acclaimed acting career -
which includes memorable roles in films such as Primal Fear (1996), for which
he won a Golden Globe and received his first Oscar nomination; The People vs.
Larry Flynt (1996); American History X (1998), for which he earned his second
Oscar nod; and the critically acclaimed Fight Club (1999); among many others -
Norton has also become a leading voice in the area of solar energy.

In 2003, Norton teamed up with oil giant and leading solar-panel producer BP to
develop the Solar Neighbors Program, which aims to get photovoltaic (PV) panels
onto low-income homes in Los Angeles. Norton brought star power to the cause
with support from fellow celebrities - like Brad Pitt, who has also opted for
the BMW Hydrogen 7 as his green ride of choice. Within its first year the
program succeeded in getting resources for dozens of solar installations for
inner-city families.

While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in
bringing forward hydrogen as the sustainable fuel for individual
transportation. Running in hydrogen mode, the BMW Hydrogen 7 essentially emits
nothing but water vapor, representing a major step in reducing harmful CO2
emissions. It is not a concept car, but a production model vehicle that has
successfully completed the entire Product Development Process.

BMW believes that hydrogen will replace petroleum as the long-term alternative
to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving
forward the hydrogen technologies that will ensure our mobility in the future.
By harnessing the power and influence of individuals who, like Norton, are at
the forefront of their respective disciplines, BMW hopes to continue to
generate support of hydrogen-drive vehicles in the short term and stimulate
demand for a viable hydrogen infrastructure in the long-term.

A number of entertainers, politicians, business leaders and more have already
opted for a BMW Hydrogen 7 as their energy-efficient ride of choice in order to
evaluate the technology. Those who have recently chosen the vehicle include
previously announced members of the BMW Hydrogen 7 Pioneer Program: Will
Ferrell, Jay Leno, opera star Placid Domingo and famed director Steve Gaghan,
among others. Other notable figures who have opted for rides in a BMW Hydrogen
7 include Brad Pitt and Angelina Jolie at the "Ocean's 13" premiere in
Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX All-Star Party
in Santa Monica; Richard Gere and Sharon Stone at the Cinema for Peace Gala in
Berlin; and "An Inconvenient Truth" producer Davis Guggenheim (Oscar® for the
best Documentary Feature) and Best Foreign Language Film Oscar® winner,
director Florian Henckel von Donnersmarck at the 2007 Academy Awards. The
vehicle has also made an impact oversees, with luminaries such as Michael Glos,
German Federal Minister for Economy and Technology, and Günter Verheugen, Vice
President of the European Commission, world renowned soprano Anna Netrebko and
many others.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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