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J.D. POWER AND ASSOCIATES RANKS BMW FINANCIAL SERVICES HIGHEST IN INITIAL CONSUMER LEASE SATISFACTION

BMW Financial Services ranked above all other financial institutions, both independent and captive, for initial lease satisfaction in the J.D. Power and Associates 1999 Consumer Financing Satisfaction Study.

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Martha McKinley
BMW Group

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Martha McKinley
BMW Group

WOODCLIFF LAKE, N.J., SEPTEMBER 23, 1999. BMW Financial Services ranked above
all other financial institutions, both independent and captive, for initial
lease satisfaction in the J.D. Power and Associates 1999 Consumer Financing
Satisfaction Study.

The index measures consumer satisfaction during the beginning stages of the
leasing relationship.

To determine lessee satisfaction, J.D. Power and Associates surveyed consumers
and evaluated initial lending service based on consumer experiences in three
areas:
* The set-up process - how well customers are handled during application
processing;
* The billing process - the accuracy, timeliness and clarity of the billing;
* The perceived value - the extent to which consumers feel that their finance
providers deliver value.
The study also asked consumers to rate their satisfaction with their prior
vehicles' loan or lease provider, examined consumer retention and took into
account the brand image of the auto financier.

Headquartered in Agoura Hills, Calif., J.D. Power and Associates is a global
marketing information services firm operating in key business sectors including
market research, forecasting and customer satisfaction. The firm's quality and
satisfaction measurements are based on actual customer responses from more than
one million consumers annually.

BMW Financial Services N.A., Inc. was established in 1993 as a captive finance
company to support the North and South American sales and marketing efforts of
BMW and Land Rover. With almost $10 billion in managed assets and 300,000
customers, BMW FS leases or finances one out of two new BMWs and Land Rovers
sold in the U.S. BMW FS has over 300 employees, most of which are located in
their Dublin, Ohio, Customer Service Center. BMW FS also services the Canadian
market and just recently opened a new Financial Services company in Brazil.

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