PressClub USA · Article.
BMW AND THE SUSAN G. KOMEN BREAST CANCER FOUNDATION CELEBRATE THE KICK-OFF OF THE FOURTH YEAR OF THE ULTIMATE DRIVE
18.05.2000 Press Release
Over $3 milllion already raised for the fight against breast cancer through BMW Test Drives Across America. New "The Ultimate Child Safety Seat Clinic" enhances program.
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Over $3 Million Already Raised for the Fight Against Breast Cancer Through BMW
Test Drives Across America
New "The Ultimate Child Safety Seat Clinic" Enhances Program
Woodcliff Lake, NJ, May 18, 2000...Amidst cheers from a sea of flag-waving
onlookers -- many of them breast cancer survivors and their families and
friends -- a fleet of gleaming BMWs simultaneously gunned their powerful
engines, revving up for the kick-off of the fourth year of BMW's Ultimate Drive
for the Susan G. Komen Breast Cancer Foundation. As the special starter flag
was lowered, the silver-checkered BMWs shot forward from their starting places,
inaugurating a new chapter in what has quickly become one of the most
successful grassroots fundraising efforts ever.
The Ultimate Drive, a unique partnership between BMW of North America and the
Susan G. Komen Breast Cancer Foundation, has already raised over $3 million by
putting people behind the wheel of a BMW for a test drive in over 200 towns and
cities across America. The Ultimate Drive hopes to raise an additional $1
million this year, and enthusiasm is already running high among thousands of
drivers in the cities the BMWs are scheduled to visit.
From May through November, two fleets of specially-marked BMWs will drive
across America, making pit-stops in approximately 200 cities nationwide. Each
city and town will host a day-long fundraising event where participants can
test drive a BMW. For every mile test-driven, BMW will donate $1 to the Komen
Foundation. Over the past three years, the Ultimate Drive has attracted more
than 100,000 participants.
In addition, a local "Hero" will be recognized in every community included in
the Ultimate Drive, to acknowledge their outstanding efforts in the fight
against breast cancer. A photograph of each hero will be affixed to a
specially marked BMW "Signature" Vehicle, which will also be signed by
thousands of Ultimate Drive participants. This "Signature" Vehicle will become
a mobile embodiment of the committed individuals who are making a difference in
the fight against this deadly disease. Some markets may add other elements -
for example, at the New York kick-off, BMW sponsored a mobile mammography unit
and gave free mammograms to women throughout the day.
This year, the Signature Vehicle in each fleet will be a specially-designed X5
-- the world's first Sports Activity Vehicle. These X5s will each have a
full-color topography map of the United States covering their exteriors -
highlighting roads across the country in deserts, farmlands and forests. The
motif was chosen to visually underscore the philosophy that BMW will go
anywhere in their drive to find a cure for breast cancer.
This year, BMW has also added a new element - The Ultimate Child Safety Seat
Clinic - a hands-on safety program geared toward parents, and co-sponsored by
Britax, the world's largest manufacturer of child safety seats. As part of the
clinic, Child Passenger Safety Technicians trained by a certified instructor
from the Division of Highway Traffic Safety, will travel with the Ultimate
Drive fleets, providing one-on-one demonstrations on installing child safety
seats to about 14,000 drivers across the country. The Technicians will then
oversee the participants install a seat in their own car - whether or not it is
"The Ultimate Drive has shown that people across the country are literally
'driven' to eradicate breast cancer," said Tom Purves, CEO of BMW North
America. "The Ultimate Drive proves just how strong the effect can be when
communities, through awareness, mobilize around a cause. Each year, we're
accelerating in the battle against this terrible disease. And this year, we
have added a new dimension with The Ultimate Child Safety Seat Clinic, in which
we will show parents how to install child safety seats, a program BMW is proud
to incorporate into the Ultimate Drive. "
"The Ultimate Drive has put consumers in the driver's seat and shown them that
every individual can have a tremendous impact in the fight against breast
cancer," said Nancy Brinker, founding chair of the Komen Foundation. "There's a
finish line to each year's Ultimate Drive, but the finish line we're aiming for
is a cure for breast cancer, and we'll keep driving until we get one. We at
the Komen Foundation are so pleased to be teaming up with BMW for a fourth year
in this important battle."
"Britax is honored to partner with BMW, a proven leader in safety and
technology, on the Ultimate Child Safety Seat Clinic. When you consider that
only 20 percent of child safety seats are installed correctly in a vehicle, it
becomes increasingly apparent that instruction on installation is critical.
The Ultimate Drive is the perfect venue for educating the public about child
safety seat installation," remarked Tom Baloga, President of Britax Child
Safety, Inc./U.S. "This event is in line with our mission to provide the
safest environment for our children," added Baloga.
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy
Brinker to honor the memory of her sister, Susan G. Komen, who died from breast
cancer at the age of 36. The Foundation is an international organization with
a powerful network of volunteers working to eradicate breast cancer as a
life-threatening disease by advancing research, education, screening and
The Foundation is the nation's largest private funder of breast cancer research
and community programs. In addition to funding research, the Komen Foundation
funds innovative breast cancer education, screening and treatment projects for
the medically underserved. Hundreds of thousands of women and men receive the
life-saving message of early detection through Komen's outreach efforts.
For more information, call the Komen Foundation's toll-free Breast-Care
Helpline at 800-I'M-AWARE, or visit www.breastcancerinfo.com.
Started in the U.S. in 1996, Britax Child Safety, Inc. draws from over 30 years
of experience in making child seats in Europe and Australia. Britax's
commitment to research and development and involvement in global
standardization works to elevate safety standards and serve customers in all
BMW IN AMERICA
BMW entered the U.S. market in 1975. Since then, the company has grown to
include marketing, sales and financial service organizations in the United
States; a South Carolina manufacturing operation; a design firm in California;
a technology office in Palo Alto and various other operations throughout the
country. BMW is represented in the U.S. through a network of more than 340
car, 300 Sports Activity Vehicle and 160 motorcycle retailers. BMW US Holding
Corp., the Group's headquarters for North, Central and South America, is
located in Woodcliff Lake, New Jersey.
Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is: http://www.bmwusa.com.