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PressClub USA · Article.
MINI COOPER TO BE UNVEILED LIVE ON THE INTERNET Paris International Auto Show Press Event Will Be "Webcast" At MINI.com
Tue Sep 19 12:00:00 CEST 2000 Press Release
MINI fans and auto industry observers around the world will be able to watch online as the much-anticipated MINI COOPER will be unveiled in Paris at the MONDIAL DE L'AUTOMOBILE 2000 international auto show. The live press event will begin at 12:30 p.m. (Central European Time) on Thursday, September 28.
September 19, 2000 ... MINI fans and auto industry observers around the world
will be able to watch online as the much-anticipated MINI COOPER will be
unveiled in Paris at the MONDIAL DE L'AUTOMOBILE 2000 international auto show.
The live press event will begin at 12:30 p.m. (Central European Time) on
Thursday, September 28.
"In response to overwhelming consumer demand for more information about the
MINI COOPER, we are going to give enthusiasts a first look at the unveiling of
the new car", commented Richard Steinberg, MINI Brand Manager for the US.
"Live webcast technology is ideal to reach our target audience for the MINI.
Research shows they embrace what's cutting-edge and are hungry for the latest
news -- a perfect fit for what MINI is all about".
Visitors to MINI.com (http://www.MINI.com) will have the opportunity to take a
sneak peek at the MINI COOPER as its wraps come off. The live webcast of this
exclusive press event will serve as the world premiere for the MINI COOPER,
which will not be accessible to the general public until the auto show
officially opens on September 30th. The vehicle will be showcased at its own
MINI showfloor display through October 15th.
Viewing The Webcast
The MINI webcast can be viewed at MINI.com on the Worldwide Web. On September
28, visitors will see prominently displayed, a link to the live webcast. By
simply pointing and clicking they will see real-time, all the excitement
surrounding the debut of the MINI COOPER without out the expense of flying to
Paris!
The MINI COOPER
The MINI COOPER represents the first total design evolution of the car in over
40 years and has been anticipated by enthusiasts the world over. The design of
the new car is clearly MINI - from the styling of its "face" to the cut of its
silhouette, the car cannot be mistaken for anything else.
With designer Alec Issigonis's original concept in mind, the MINI COOPER -
despite being larger - retains efficient and compact dimensions. As an example
taken from Issigonis's design, the wheels of the new car are as far out at the
corners as possible, not only to offer the most efficient use of space, but to
ensure the highest levels of handling and stability.
Importantly, the MINI COOPER will offer a fun driving experience with
go-kart-like reflexes. -- the essence of Mini's sprit. At it's heart is a 16
valve, 1.6 liter four-cylinder engine that puts power to the ground through the
front wheels, complementing the chassis' nimble handling and agile reflexes.
Production of the MINI COOPER will begin later this year at the BMW Group's
state-of-the-art manufacturing facility in Oxford, England.