To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
HOTTEST NEW FASHION ACCESSORY? THE MOTORCYCLE
Thu May 09 12:00:00 CEST 2002 Press Release
The BMW Swarovski custom-edition Crystal Cruiser will be featured at this week's femme apparel and accessories trade show in New York City. The one of a kind motorcycle is adorned with over 200,000 faceted crystal stones created in conjunction with Swarovski and soon to be auctioned with proceeds going to the Children's Miracle Network.
Press Contact.
Roy Oliemuller
BMW Group
Tel: 201-307-4082
Fax: 201-307-3607
send an e-mail
Author.
Roy Oliemuller
BMW Group
Woodcliff Lake, New Jersey, May 9, 2002...How about a Swarovski crystal BMW
cruiser to go with that evening dress? Or a sporty F 650 CS to accent that
denim jacket?
Fashion industry insiders are featuring stylish motorcycles as fashion
accessories at this week's femme apparel and accessories trade show, which runs
May 8-10 at the Jacob Javits Convention Center during New York Market Week.
BMW of North America, LLC, the U.S. distributor of German luxury/performance
automobiles and motorcycles, has partnered with Swarovski, the renowned
purveyor of cut crystal, to create a custom-edition BMW 1200 Cruiser adorned
with over 200,000 faceted crystal stones. A hand-applied assortment of crystal
in topaz, sapphire and black diamond shades compliment the Cruiser's tailored
chrome and polished aluminum detailing, fine leather trim and twin-cylinder
engine, making the "Crystal Cruiser" like a couture dress on wheels.
Safety-conscious divas can ride safely and protect their up-do with the
matching Swarovski crystal-detailed helmet.
"What better way to make a dramatic entrance than on a stunning motorcycle that
complements a stunning outfit. It's as red carpet as you can get," commented
Leon Hall, fashion expert and co-host of the popular series "Fashion Emergency"
on the E! Entertainment Television Network.
The Swarovski/BMW Cruiser, along with the newly introduced BMW F 650 CS, will
be on display at femme through Friday, May 10. The "Crystal Cruiser" turned
heads throughout 2002 Oscar Week, as it was used to deliver Daniel Swarovski
handbags and Jimmy Choo and Stuart Weitzman "Oscar Collection" footwear,
adorned with Swarovski crystal, to Hollywood luminaries such as Carolyn Murphy,
Jada Pinkett Smith, Halle Berry and Jennifer Lopez. The bike will soon be
auctioned for the benefit of the Children's Miracle Network.
femme, an event by MAGIC International's East Coast Fashion Group, is the
largest apparel and accessories trade show under one roof in New York, with
over 1,200 lines and a vast amount of new resources. The show is open to
fashion trade representatives and journalists from 11:00 am to 7:00 pm
Wednesday, May 8; 9:00 am to 6:00 pm Thursday, May 9; and 9:00 am to 5:00 pm
Friday, May 10.
BMW Group in America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW, BMW Motorcycles and MINI
brands; a South Carolina manufacturing operation; DESIGNWORKS/USA, an
industrial design firm in California; a technology office in Silicon Valley and
various other operations throughout the country. The BMW Group is represented
in the U.S. through a network of 341 car, 321 Sports Activity Vehicle and 153
motorcycle retailers. BMW US Holding Corp., the Group's headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the World
Wide Web on the BMW homepage at http://www.bmwusa.com,
http://www.bmwmotorcycles.com and http://www.miniusa.com.