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PressClub USA · Article.

BMW ADDS CONCIERGE SERVICES TO TELEMATICS PORTFOLIO

WOODCLIFF LAKE, NJ, November 1, 2002... BMW is adding a new service to the BMW Assist portfolio of telematics services, effective immediately. BMW Assist is standard on 7 Series and Z8 vehicles, as well as all other vehicles equipped with both the BMW CPT8000 Integrated Phone and On-board Navigation System.

BMW ConnectedDrive

Press Contact.

Diane Anton
BMW Group

Tel: 201-307-3714

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Author.

Diane Anton
BMW Group

WOODCLIFF LAKE, NJ, November 1, 2002... BMW is adding a new service to the BMW
Assist portfolio of telematics services, effective immediately. BMW Assist is
standard on 7 Series and Z8 vehicles, as well as all other vehicles equipped
with both the BMW CPT8000 Integrated Phone and On-board Navigation System. BMW
Assist subscribers receive the first year of its around-the-clock
location-based safety, security and convenience services at no additional
charge. Response specialists are available to help BMW drivers, whether the
vehicle automatically calls for assistance following an airbag deployment, or
the owner pushes the Assist button in the vehicle to request emergency service
or roadside assistance.

Now, for help with just about anything else, eligible BMW owners can call upon
BMW Assist Concierge. From travel planning to dining reservations, from running
errands to household services, from shopping assistance to event tickets - one
call to a toll free number gets BMW Assist subscribers the help they need
whenever they need it.

"BMW understands that customer loyalty is driven by a variety of factors.
While superior customer service is paramount, BMW seeks to give their owners
benefits that go the extra mile --- that add value to their everyday lives,"
says Hans Duenzl, BMW Vice President of Aftersales and Engineering. "By
working with Circles to expand BMW Assist services, we are building stronger
relationships with our owners and increasing owner loyalty." Circles, a
leading provider of loyalty management solutions located in Boston,
Massachusetts, provides the new concierge service for BMW.


BMW Group In America

BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com.

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

# # #

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