PressClub USA · Article.
STANDING THE TEST OF TIME: BMW's HERITAGE, HISTORY REFLECTED IN NEW LIFESTYLE WATCH AND CLOCK COLLECTION
14.11.2002 Press Release
WOODCLIFF LAKE, New Jersey, November 14, 2002... BMWs have been driven and raced around the world, facing all sorts of twists, turns and curves. Now there are plenty of curves to twist your wrist around as BMW rolls out lifestyle collections of watches and travel clocks, showcasing BMW's mobile tradition, motorsport and design history.
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WOODCLIFF LAKE, New Jersey, November 14, 2002... BMWs have been driven and
raced around the world, facing all sorts of twists, turns and curves. Now there
are plenty of curves to twist your wrist around as BMW rolls out lifestyle
collections of watches and travel clocks, showcasing BMW's mobile tradition,
motorsport and design history.
Created with the same precision and spirit as BMW motorcycles and vehicles, the
collection features many of the striking characteristics and details that
embody BMW vehicles of the past and present. The items in this original
collection celebrate different periods of time and design, allowing enthusiasts
to indulge in the BMW lifestyle -- when they are not driving.
Stirring up old emotions, BMW Mobile Tradition is bringing back this year the
02 series cult cars. Enthusiasts can celebrate this return with a collector's
BMW 1802 Containerwatch $198: Features 1802 signet and slips into any BMW
Mobile Tradition container watch case.
Here is a sample of other items available:
BMW 335 Dual Time Automatic Wristwatch $320: Turns back the hands of time to
1938, the production time for the BMW 335. The lines on this watch follow the
design of the contemporary onboard clock in the BMW 335. Two dials on the watch
represent two world time zones.
BMW 327 Automatic Watch - $328: The designed dial is based on the art-deco
onboard clock of the 1930's BMW 327 Coupe and Cabriolet. The numbers are
printed on the inside of the crystal, creating special effects with light and
shadow on them. Stainless steel case is waterproof to a pressure of 3 bar.
BMW R 62 Automatic Speedometer Watch -$285: Made in the Motorsports style of
the 1920s when motorcycle heroes were "pushing the envelope," the BMW R 62 can
be worn as a wristwatch or as a pocket watch. The case is made of stainless
steel and is waterproof to a pressure of 4 bar.
Double Stopwatch - $369: Featuring Hanhart precision movement, this model has
1/5 second and minute hands, elapsed time measurement and calculates spilt and
accumulated times. Equipped with a metal case and crystal back, the Double
Stopwatch comes with a cord and a leather case for attachment to a belt.
BMW R 69 S Alarm Clock - $170: 1960s retro design encased in stainless steel,
with dial and hands in the style of the original speedometer of the BMW R 60/2
motorcycle. Time zones/world cities are engraved in lid and the case is 316
stainless steel and mineral glass.
BMW R 100 RS Container Watch $159: The unusual futuristic design of BMW R 100
RS motorcycle is captured on this watch, with a copy of the onboard clock. It
can be worn as a wristwatch or pocket watch. Watch case is made of stainless
steel and is waterproof to a pressure of 4 bar.
BMW 335 Travel Alarm Clock - $247: An exact replica of the on-board clock of
the legendary BMW 335, this clock features the time zones of all major cities
of the world engraved inside the lid. Equipped with an energy saving Swiss
Quartz movement, the clock has a stainless steel case in two parts that fold
together with a high quality snap mechanism.
BMW Turbo Travel Alarm Clock - $170: Time for something special: with its
purist styling, this stainless steel travel alarm clock combines aesthetics
with function, and it is shockproof, dust-tight and non-rusting. Time zones are
engraved on the inside lid.
Men's and Ladies' Watches men's - $560/ladies' - $490: Enthusiasts can check
the time in luxury and style as both model watches are made of the highest
Swiss quality and have durable comfort straps. The Men's Watch is a quartz
chronograph ETA G10.211. The Women's Watch is a Rhonda 1069 quartz movement
with a seconds hand. Stainless steel case has non-scratch sapphire crystal
Automatic Chronometer with Titanium Strap $1,195: Talk about perfection - every
watch is tested by the Controle Officiel Suisse and comes with an individually
numbered certificate. Hardened titanium bracelet with automatic self-winding
Valjoux 7750 25-jewel movement. The case is 100% titanium with non-reflecting
sapphire glass. Also has non-scratch tungsten carbide bezel and is waterproof
to 5 bar.
Automatic Chronograph $885: Automatic, self-winding Swiss-made Valjoux 7750
25-jewel movement in a 100% titanium case with non-reflecting sapphire glass,
and non-scratch tungsten carbide bezel. Features a leather strap with stainless
steel fastener. Waterproof to 5 bar. Model also comes with a non-scratch
Digital Watch $695: Swiss precision for the ultimate connoisseur. This digital
watch is encased in stainless steel with sapphire glass. Strap is waterproofed
cowhide with variable length adjustment; waterproof to 3 bar.
Young Watch $80: This sporty style watch, made of the highest standards of
Swiss quality, features a lightweight plastic case that encloses the Ronda 509
quartz automatic chronograph movement. Features removable number ring -
waterproof to 3 bar.
To order any items, log on to www.bmw-shop.com or visit your local BMW dealer.
BMW Group in America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -