BMW TO SHOWCASE HOLZER ART CAR AND "THE HIRE" SHORT FILM SERIES AT FIRST ANNUAL ART BASEL MIAMI BEACH

WOODCLIFF LAKE, NJ, DECEMBER 4, 2002...BMW of North America today announced
that Art Basel Miami Beach, the new international art show that is the American
sister event of the prestigious Art Basel in Switzerland, will feature the BMW
"Art Car" designed by American concept artist Jenny Holzer and the
critically-acclaimed BMW short film series The Hire.

BMW of North America is an Associate Partner of Art Basel Miami Beach. Part of
the company's commitment to the development and celebration of the global
cultural community, the BMW Group has been a proud supporter of the arts
including Art Basel in Switzerland, the Solomon R. Guggenheim Museum's The Art
of the Motorcycle exhibit, and the BMW Art Car collection, among others.

"We are proud to continue our support for Art Basel, as they debut what will
surely become one of the most celebrated international art shows in North
America," said Tom Purves, CEO of BMW of North America. "Supporting the arts is
part of the fabric of our company's core philosophy and all our cultural
endeavors seek to explore the close connection between art, technology and
design."

The BMW V12 Le Mans racing car designed by Jenny Holzer is the 15th model in
the BMW Art Car collection. The Art Car program was conceived in 1975, the
year that French auctioneer and racecar driver Herve Poulain first entered Le
Mans and asked Alexander Calder to commission a rolling canvas on the BMW 3.0
CSL that he would race.

Since then, fifteen memorable racecars have been created by brilliant art
masters such as Andy Warhol, Frank Stella, Roy Lichtenstein, Robert
Rauschenberg and David Hockney (all have since been displayed in museums from
the Guggenheim Museum Bilbao in Spain to the Louvre in Paris.) Together, the
Art Cars form a mirror of contemporary culture, as exemplary as it is unique.

Another artistic endeavor by BMW will be screening throughout the week, three
new films from the original BMW series The Hire. Hailed by critics across the
country as "groundbreaking," with a "cinema connoisseur's dream team of
directors," "The Hire" Internet film series received international acclaim when
it premiered in 2001 with original short films directed by John Frankenheimer,
Ang Lee, Wong Kar-Wai, Guy Ritchie and Alejandro Gonzales Inarritu. This year,
The Hire returned with three new films directed by John Woo, Joe Carnahan and
Tony Scott. The films star Clive Owen as the mysterious Driver along with Maury
Chayken, Kathryn Morris, F. Murray Abraham, Don Cheadle, Gary Oldman, James
Brown and special cameo appearances by Ray Liotta, Robert Patrick, Dennis
Haysbert and Marilyn Manson.

In addition, BMW of North America will provide a fleet of twenty new BMW
7-series cars that will shuttle Art Basel Miami Beach VIP guests to all
activities including special art exhibits, visits to private art collections
and special events featuring music, film, fashion architecture and design.

BMW Group In America

BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com.

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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