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REMOTE CONTROL STEERING AVAILABLE ON MINI

Woodcliff Lake, New Jersey April 1, 2003 ... MINI is well known for packaging high-technology into a small space and its latest innovation, MINI Remote Steering (tm),takes ease of ownership to new levels. With MINI Remote Steering (tm), MINI has produced the world's first commercially-available full-sized remote control car. Based on the proven 'Tamiyah-hah' model racing technology, the new system allows MINI owners to remotely operate their cars up to a distance of 150 feet.

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Woodcliff Lake, New Jersey April 1, 2003 ... MINI is well known for packaging
high-
technology into a small space and its latest innovation, MINI Remote Steering
(tm), takes ease of ownership to new levels. With MINI Remote Steering (tm),
MINI has produced the world's first commercially-available full-sized remote
control car. Based on the proven 'Tamiyah-hah' model racing technology, the new
system allows MINI owners to remotely operate their cars up to a distance of
150 feet. Now, avoiding the rain is simple. Thanks to Remote Steering, MINI
comes right to your door.

This system provides a number of benefits. For example, it allows owners to
arrive at their favorite restaurant, be seated at their table and then remotely
park their car in the street outside. Furthermore, an apartment dweller in
Manhattan can remotely bring their car up from the basement garage and position
it on the street, ready to go.

Opposition to the new system has been voiced however. Valet Parker's union
president 'Scratch' N'Dentem said; 'Hey, we loved driving this thing and now it
looks like we're out of a job...whaddya gonna do? ' he opined. MINI Remote
Steeringtm, is now also likely to give street racing a whole new perspective as
tuners abandon their hot rods in favor of playing with their hand-held.

MINI spokesperson, Donna Fallforit said 'Clearly this once again highlights
MINI as a high technology product. We have thoroughly trialed this new system
and apart from the occasional interference with light aircraft and TV remotes,
we are happy with it. Pricing is not set, but we think it'll be a winner,
especially on a day like today."

MINI is the 2003 North American Car of the Year. (seriously folks).

BMW Group In America

BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars;DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country, including BMW Manufacturing Corp. in South Carolina. The BMW Group
sales organization is represented in the U.S. through networks of 340 BMW car,
327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers and 70 MINI car
dealers. BMW (US) Holding Corp., the Group's sales headquarters for North,
Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com

# # #

Journalist note: Information about the BMW Group and its products is available
to
journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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