BMW GROUP STRENGTHENS SALES ORGANIZATION IN CHINA

Christoph Stark appointed President & CEO BMW Group Region China

Beijing. Effective from 1 November 2004, the BMW Group has set up a separate
sales region responsible for the Chinese markets, including the Chinese
Mainland, Hongkong, Macao and Taiwan. The company thus further strengthens its
sales organisation in China, after having successfullly expanded its presence
in the Chinese markets by establishing a production and sales joint venture in
Shenyang with its Chinese Partner Brilliance China Automotive.

For the newly established organisation, Dr. Christoph Stark (50) has been
appointed as President & CEO BMW Group Region China. Based in Beijing, Stark
will be responsible for all BMW Group activities in the Chinese markets,
including sales, marketing and distribution of imported BMW and MINI
automobiles, as well as the coordination of the BMW Group interests in its
joint venture BMW Brilliance Automotive. Stark will report to Dr. Michael
Ganal, who is responsible for Sales and Marketing on the Board of Management of
BMW AG.

Altogether, the sales organisation of the BMW Group now consists of the regions
Germany (Ludwig Willisch), Europe (David Panton), Americas (Tom Purves),
Asia/Pacific/Africa/Eastern Europe (Klaus Berning) and China (Christoph Stark).

The BMW Group has been present in China with a representative office in Beijing
since 1994. During the subsequent years, the company gradually expanded the
scope of its operations in China, successfully positioning itself as a leading
supplier of premium automotive products. In May 2004, the BMW Group and
Brilliance China Automotive celebrated the Official Grand Opening of their
joint venture plant BMW Brilliance Automotive in Shenyang, the capital of the
Liaoning Province in the North-East of the People's Republic of China.