BMW ANNOUNCES UNPRECEDENTED PARTNERSHIP WITH SIRIUS SATELLITE RADIO TO PROMOTE NEW 3 SERIES

Cross-Country 3 Series Tour - "3 ACROSS AMERICA" -To Be Chronicled by SIRIUS
Satellite Radio, With a Marathon 18-Hour Broadcast to Be Aired On Special
SIRIUS BMW Channel May 6th

Woodcliff Lake, NJ - March 16, 2005... BMW of North America today announced
that the company will be taking advantage of the burgeoning communications
medium of satellite radio to promote its highly anticipated new 3 Series. This
unprecedented partnership represents a watershed in the industry.

On March 26th, BMW will kick off a historic grassroots 44-day cross-country
tour dubbed "3 Across America" to celebrate the launch of the new 3 Series.
The "3 Across America" tour will culminate on May 6th, with an 18 hour marathon
broadcast which will be aired on a special SIRIUS BMW Channel. The program will
consist of an entertaining and continuous "travelogue" of the entire
coast-to-coast tour, including local attractions and adventures experienced on
the drive, unique and eccentric stories from the road, live interviews, and
vignettes. The journey will be topped off by a live concert starring A-list
performers.

A caravan of classic BMW 3 Series cars, new 330i Sedans, and the 3 Series'
spiritual predecessor, the 2002ti -- representing the breadth and heritage of
the 3 Series -- will depart from New York and travel across the country, ending
up in Los Angeles on May 6th, which is also the official U.S. "on-sale" date
for the new 3 Series. This cross-country caravan will give people across
America a sneak peek at the new 3 Series before the car arrives in
dealerships.

"3 Across America" will allow BMW and 3 Series enthusiasts to participate in
events at landmark destinations across the country, in cities such as San
Francisco, Boston, Philadelphia, New Orleans, Dallas, Detroit, Seattle,
Monterey, and many others.

SIRIUS (NASDAQ: SIRI) will record adventures and local culture experienced
during the 44-day cross-country drive.

Snippets from the road will be compiled into minute-long updates to air across
SIRIUS talk and entertainment channels throughout the "3 Across America" tour.
Attendees of the various events across the country will have the chance to
share their favorite driving stories, songs and experiences for these
broadcasts. Listeners will also be treated to the sounds of local flavor from
each city, which will be peppered throughout the broadcasts.

"We are thrilled to join forces with SIRIUS Satellite Radio to raise awareness
of our
new 3 Series, and the historic "3 Across America" caravan," said Jim McDowell,
Vice President, Marketing, BMW of North America LLC. "SIRIUS listeners and BMW
customers share a similar mind-set - innovative, cutting-edge, and
forward-looking. Because satellite radio reaches exactly the types of
audiences BMW wants to reach, we believe this is a partnership that makes
perfect sense. SIRIUS will provide its listeners with a unique, fun, and
memorable way of experiencing both the BMW brand and the excitement surrounding
the new 3 Series."

"This event is an unprecedented integration of driving excellence from BMW with
programming excellence from Sirius, and we are extremely proud that BMW has
chosen to partner with us for the launch of the new 3 Series," said Doug
Wilsterman, Senior Vice President and General Manager OEM Division for SIRIUS.
" This progressive venture gives BMW and SIRIUS the opportunity to explore and
leverage the latest in technology and innovation to reach out to an audience.
We look forward to airing a wealth of terrific and entertaining material during
"3 Across America" and on the May 6th BMW/Sirius broadcast."

The BMW/SIRIUS partnership represents the first time SIRIUS has participated in
the launch of a new product. By partnering with SIRIUS, BMW is tapping into a
market of like-minded consumers that value new technology and novel
communication techniques. SIRIUS currently has over 1.24 million subscribers.

SIRIUS said it plans to roll out the effort with a distinct sense of
fun-sending a producer on the road with BMW's "3 Across America" caravan. The
producer will visit iconic locations in each city interviewing everyone from
baseball fans in the Braves' Turner Field in Atlanta to nighttime soap fans at
the site of the famous Ewing Southfork Ranch in Dallas. The resulting sound
bites will be broadcast on a variety of Sirius channels during the "3 Across
America" tour, but then will become part of the grand finale broadcast on May
6th.

BMW and SIRIUS say the 18-hour broadcast will be part cultural diary, and part
entertainment happening. A first of its kind, the BMW channel on Sirius radio
will include a simulcast of the live musical performance from the Peterson
Automotive Museum in LA. that will serve as the celebration of 3 across
America and the U.S. "on-sale" date of the new 3 Series, in addition to the one
on one interviews with a selection of the most interesting characters
encountered by the "3 Across America" team.

"We're really looking forward to the whole cross-country tour. Our goal is not
just to bring the new 3 Series out to car enthusiast, but to capture the
essence of their excitement and to communicate that via SIRIUS satellite radio,
"said McDowell. "What better way to celebrate a new car than to host a massive
"road trip". We're thinking of this as part Kerouac, part 21st century Radio
Theater. Even if you don't have a driver's license, I think you're going to
have a great time listening to the BMW channel on SIRIUS May 6th."

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

ABOUT SIRIUS
SIRIUS delivers more than 120 channels of the best commercial-free music,
compelling talk shows, news and information, and the most exciting sports
programming to listeners across the country in digital quality sound. SIRIUS
offers 65 channels of 100% commercial-free music, and features over 55 channels
of sports, news, talk, entertainment, traffic and weather for a monthly
subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games
of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine,
Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT
Communications. Available in more than 25,000 retail locations, SIRIUS radios
can be purchased at major retailers including Best Buy, Circuit City,
Crutchfield, Office Depot, Sears, Target, Wal-Mart and Radio Shack. SIRIUS is
also available at heavy truck dealers and truck stops nationwide.

Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer
or car dealer in your area.

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