LEGENDARY BMW 3 SERIES INSPIRES NEW LIFESTYLE COLLECTION

Clothing and accessories showcase passion, heritage of the stylish sports
sedan

Woodcliff Lake, NJ - May 11, 2005... The launch of the new BMW 3 Series this
spring has inspired a new collection of fun, stylish clothing and accessories
designed for the connoisseur of luxurious travel who seeks premium lifestyle
products.

The BMW 3 Series model has a distinctive history of dynamic style and sporting
performance technology for pure, exhilarating driving pleasure. Like its
namesake, the BMW 3 Series lifestyle collection pays homage to the vehicle's
classic heritage and it also features entertaining accessories such as iPod
Cases, Travel Tic-Tac-Toe and a Poker Set with 3 Series Playing Cards to
complement hours of driving fun.

In addition, the collection features two new watches produced for BMW by
Tourneau, the innovative, industry leader of the world's largest collection of
watches and valued timepieces. The only numeral represented on the faces of the
timepieces is the number three, identifying these watches as 3 Series watches.

The BMW 3 Series lifestyle collection is available online at www.bmw-online.com
and at BMW centers nationwide, or by calling 1-888-BMW online (888-269-6654).
Here are the featured items from the collection:

iPod mini Case; iPod 3G Case; and iPod 4G Case, $32 each -- Protect your
favorite tunes and move in style with a choice of three new cases. Each style
features the BMW logo and comes equipped with an armband for easy transporting.

Sport Watch, $130 -- Produced for BMW by Tourneau, this model is made with
Swiss quartz movement and a sleek wristband design, stainless steel case, date
calendar and sweep second hand; water resistant up to 100 feet. BMW logo is
displayed prominently on the watch's face.

Precision Chronograph, $250 -- Navigate the open road with this luxurious
watch, also produced for BMW by Tourneau. Featuring Swiss quartz movement,
date calendar, three sub-dials, add and split-time functions, the Precision
Chronograph boasts a genuine leather strap, BMW lettering on the face, and
water resistance for up to 330 feet.

Travel Tic-Tac-Toe, $15 -- Line up the fun with this childhood favorite. This
brushed metal travel game keeps kids busy while adults enjoy hours of
uninterrupted driving pleasure.

Poker Set, $100; 3 Series Playing Cards, $12 -- Travel poker set comes in a
sleek wooden box with metal chips in 10, 20 and 50 denominations and two sets
of playing cards. The 3 Series playing cards are also sold separately.

Travel Clock, $75 -- This keepsake folding clock with double photo frames has
an all nickel-finish timepiece engraved with BMW lettering and The New 3 Logo
on front.

New 3 Tee, Men's, $42 -- Celebrate the new 3 Series in style with this 100
percent cotton tee, with the BMW Roundel on the front and The New 3 logo on the
back. Sizes S-XXL; available in indigo and teal.

New 3 Tee, Ladies', $38 -- The ladies take control of the steering wheel with
their trendy version of The New 3 Tee, with The New 3 logo embroidery at left
hip. Sizes S - XL; available in silver and teal.

Heritage Tee, Men's, $24 -- Commemorate the heritage and rejoice in the launch
of the new 3 Series with the cotton blended Heritage Tee, featuring the
evolution of the quintessential sports sedan. Sizes range from S-XXL; available
in light gray.

Other items include the Heritage Mug, $18, a black stoneware mug featuring a
graphic depiction of the evolution of the BMW 3 Series; the New 3 Pen, $16; and
3 Series Key Ring, $20.


BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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