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PressClub USA · Article.
BMW SELECTS EIGHT SEMI-FINALISTS FOR LEAD BRAND AGENCY ACCOUNT
Tue Aug 23 09:30:00 CEST 2005 Press Release
Woodcliff Lake, NJ - August 23, 2005... BMW announced today the selection of eight agencies bidding for its U.S. Lead Brand Agency account.
Press Contact.
Kathryn Vallis
BMW Group
Tel: +1-201-307-3727
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Author.
Kathryn Vallis
BMW Group
Woodcliff Lake, NJ - August 23, 2005... BMW announced today the selection of
eight agencies bidding for its U.S. Lead Brand Agency account.
The agencies were selected from initial RFP responses and are: Anomaly
Communications, NYC; Berlin Cameron/Red Cell, NYC; GSD&M, Austin, TX;
kirshenbaum bond + partners, NYC; Publicis USA, NYC; The Martin Agency,
Richmond VA; Venables, Bell & Partners, San Francisco, CA; and Wieden +
Kennedy, Portland OR.
BMW's appointed Lead Brand Agency will manage an ongoing account of
approximately $70 million while Publicis NY, Publicis Dallas, and Grey
Worldwide, Los Angeles will continue to manage regional marketing accounts
totaling approximately $90 million.
The list of eight will be narrowed down in early October 2005 and the final
decision will be made the end of the fourth quarter.
No further comment will be made until the finalists have been selected.