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PressClub USA · Article.
MINI USA ACHEIVES SALES MILESTONE WITH 150,000TH MINI RETAILED
Wed May 31 13:00:00 CEST 2006 Press Release
Woodcliff Lake, NJ - May 31, 2006... MINI USA this month has delivered the 150,000th MINI sold in the US to a customer in New Mexico. This sales milestone has been achieved three-and-a-half years ahead of schedule. The lucky customer, Ramon Aragon, picked up his Pepper White MINI Cooper that he purchased through Sandia MINI in Albuquerque, NM.
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BMW Group
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Kathryn Vallis
BMW Group
Lucky Owner Takes Delivery at Sandia MINI in Albuquerque, NM
Woodcliff Lake, NJ - May 31, 2006... MINI USA this month has delivered the
150,000th MINI sold in the US to a customer in New Mexico. This sales
milestone has been achieved three-and-a-half years ahead of schedule. The
lucky customer, Ramon Aragon, picked up his Pepper White MINI Cooper that he
purchased through Sandia MINI in Albuquerque, NM.
Like most MINI customers, the 21 year-old Ramon special-ordered his MINI Cooper
from the factory, customizing his car with options that include a black roof
and bonnet stripes, a Premium Package and the sporty "Checkmate Package" that
offers special interior trim and exterior checkerboard graphics.
In fact, more than 60% of MINI owners uniquely configure the MINI they want and
custom-order it from the factory. In addition, MINI owners add an average of
$5,000 worth of factory and dealer installed options to customize their cars.
"We are delighted that we have achieved this sales milestone much earlier than
expected." said Jim McDowell, Vice President, MINI USA. "MINI was planned to
be a profitable business based on selling 20,000 cars a year. Last year alone
we have sold 40,820 MINIs in the US. It is truly a testament to the product
and the brand that MINI remains highly desirable four years on from launch."
Sandia MINI, where the 150,00th MINI was retailed, opened its doors in
Albuquerque, NM at the end of 2004 with a new state-of-the-art-facility. The
10,000-square-foot location is ideally positioned in the Southwest to serve the
needs of MINI customers who may not be conveniently located near MINI's Phoenix
AZ, Denver CO or Oklahoma City OK dealer points.
"My staff and I are thrilled that Sandia MINI has had the opportunity to sell
and deliver the 150,000th MINI Cooper in the United States." said Mike Houx,
owner of Sandia MINI. "The timely and "happenchance" delivery here in
Albuquerque helps to underscore the strong sales momentum we have seen for MINI
in the New Mexico market since we opened our store in December, 2004.