BMW ANNOUNCES PRICING OF ALL-NEW 2007 3 SERIES COUPES

Features and Value are Significantly Enhanced

Woodcliff Lake, NJ - July 17, 2006... Arriving in US showrooms this September,
the newest BMW Coupe once again sets the standard for design, luxury, and
performance in its class. The 2007 3 Series Coupe will have a starting MSRP of
$35,995 including destination and handling.

As is typical for BMW, significant enhancements to the standard features as
well as the value of the new 328i and 335i have been made, compared to their
predecessors. In addition, BMW's xDrive all-wheel drive will be available for
the first time in a Coupe in the 328xi. While base prices have increased
versus the outgoing versions, the new 3 Series Coupe models now include a
substantial number of additional features including:
* More powerful engines (230 and 300 hp vs. 184 and 225)
* More differentiated styling from the sedan
* Xenon adaptive headlights with cornering lights standard
* Rear side head protection system (airbag curtain)
* Enhanced DSC benefits (including brake drying, brake stand-by, brake fade
compensation, and start-off assistant)
* Enhanced interior ambiance lighting
* Run-flat tires with Tire Pressure Monitor

The 328i also receives the following additional standard equipment:
* 17" wheels and tires
* 6-speed manual transmission
In fact, compared to the top-of-the-line 2006 330Ci Coupe, the entry-level 2007
328i Coupe not only offers greater style inside and out, as well as a number of
safety enhancements, it also offers even better performance - all for $2,500
less.

The list of options for all models now includes a six-speed STEPTRONIC
automatic transmission. Option packages for both models represent even greater
value with added content as well.

Ownership value has been enhanced with the announcement of BMW Ultimate
ServiceTM , a suite of services that includes the BMW Maintenance Program
(formerly called Full Maintenance) , Roadside Assistance, the New Vehicle
Limited Warranty and BMW AssistTM with Teleservice. The new 3 Series Coupes
will have BMW AssistTM available as a stand-alone option or as part of the
optional Premium Package. As before, included with BMW AssistTM is Bluetooth
hands-free phone connectively which includes hands-free access to your
phonebook. Starting with model year 2007, BMW AssistTM will be provided for
four years. Most other similar services cover only the first year of service.

The 2007 BMW 328i Coupe will be priced at $35,995 while the 335i Coupe, with
its 300 horsepower twin-turbo inline six cylinder engine, will have an MSRP of
$41,295. The new 328xi Coupe, with BMW's advanced xDrive all-wheel drive
system, will retail for $37,795. All prices include a $695 destination and
handling charge.