THE 2008 BMW 5 SERIES

Greater Performance, Updated Styling, Enhanced Safety, Interior Refinements and New Luxury Options • Refined exterior design for even greater elegance and dynamics • Enhanced interior design quality and choice of materials • New 6-cylinder engines with improved performance • No-extra-cost six-speed automatic with new electronic gear selector lever • Optional Sport Automatic Transmission with shift paddles • New features include Active Cruise Control (optional) now with Stop & Go braking function; optional Lane Departure Warning; BMW iDrive with six programmable memory keys; and optional iPod/USB Adapter

Woodcliff Lake, NJ - January 9, 2007... More convincingly than any other car in
its class, the BMW 5 Series combines supreme style and presence with sporting
power and performance. And now the design, driving experience and superior
comfort offered by the 5 Series reach a new standard of perfection. Highly
attractive refinements to the exterior and significant, visible and tangible
enhancement of style and sophistication in the interior accentuate the
sporting, elegant character of the BMW 5 Series Sedan and Sports Wagon. The
premium ambience within the car's interior is borne out by sophisticated
materials, attractive colors and re-designed interior elements and controls.

Power units more muscular than before and with exceptional all-round efficiency
raise the line-up of engines in the 5 Series to a higher standard. Benefiting
from this kind of power, the BMW 5 Series is entering a new dimension of
Efficient Dynamics attributable to a wide range of enhancements on and around
the engine for maximum fuel economy and minimum emissions. A particular
highlight is BMW's innovative High Precision Injection direct fuel injection
technology featured on the twin turbo straight-six power unit in the 535i
models. Other new drivetrain developments are the updated, quick and precise
six-speed automatic transmission as well as BMW's unique optional Automatic
Sports Transmission with shift paddles.

Two engine variants on the new BMW 5 Series are available with BMW xDrive
permanent and variable all-wheel-drive technology. In this intelligent
all-wheel-drive system, optimized control and management electronics ensure
spontaneous and precise response to changes in driving conditions.

The new BMW 5 Series also offers a wide range of innovations in driver
assistance and comfort features. As an example, it is the only car in its
segment available with Active Steering, BMW Night Vision, Head-Up Display and,
new for 2008, Lane Departure Warning and Active Cruise Control featuring a Stop
& Go function.

The standard iDrive control system, newly provided with six programmable memory
keys, as well as an available navigation system with voice recognition, enhance
the long-distance touring comfort of the BMW 5 Series.

Exterior design: sporting character with new elegance.
New highlights in design and ongoing refinement ensure even greater harmony of
sporting character and sophisticated elegance in the BMW 5 Series Sedan and
Sports Wagon. The headlights in their characteristic look, for example, now
come with new clear glass technology, transparent glass panels covering the
direction indicators, and chrome surrounds highlighting the technically
sophisticated character of the round headlights.

The surrounds on the BMW double kidney grille, in turn, are now flush with the
surfaces on the front air dam, and the air intake sweeping up at the side along
the same dynamic line as the headlight contours also contributes to the smooth,
harmonious and friendly look of the front end. And last but not least, the
horizontal trim bar in the middle highlights the wide track of the car and its
muscular stance on the road.

An additional light contour along the side-sills gives the body of both the
Sedan and Sports Wagon a sleeker, more stretched look from the side. The rear
end, in turn, is dominated by horizontal lines highlighting the look of
superior power. Like the headlights at the front, the rear lights also come in
a new, sophisticated clear-glass look and now feature LED direction indicators.
And last but certainly not least, the trim bar around the rear number plate is
now defined more smoothly and precisely on the Sedan.

Refined and sophisticated style within the interior.
Enhanced control comfort, new design and particularly sophisticated materials
give the interior of the new BMW 5 Series a new standard of quality the driver
and passengers will see and feel at first sight. Pearl Gloss Chrome, the very
pleasant rubber finish on the controls for smooth and easy handling,
comfortable padding on the door armrests and panels as well as on the center
console all contribute to the style and class of the interior. At the same
time, additional storage options give the new BMW 5 Series an enhanced standard
of practical function.

The most striking feature is the twin-tone finish on the door panels: black
door trim bars at the top and the lower panel section in the interior color,
together with elegantly sweeping bars, take up and continue the look and
materials used on the dashboard. The buttons for window lifts and mirror
adjustment have been integrated in the armrest, just as the handles for closing
the doors have been optimized in their ergonomic design. The door pockets,
integrated more effectively than before in the door panels, provide greater
storage capacity for enhanced convenience on the road.

In its appealing look and ideal ergonomics, the new electrical gear selector
lever for the automatic transmission merges perfectly into the stylish
interior. Control of the iDrive vehicle management system has also been
enhanced. Apart from enhanced menu guidance and refined graphics, the new
programmable memory keys ensure more intuitive control and operation. These
keys allow the driver and front passenger to access important functions
quickly, smoothly and easily: A single button press will activate, for example,
a specific destination, a frequently dialed telephone number, or a preferred
radio station saved in advance.

Power units: opening up a new dimension of Efficient Dynamics.
Depending on the specific engine involved, the various models in the new BMW 5
Series come with a range of technologies and features serving to minimize fuel
consumption and emissions. For example, one such technology is Brake Energy
Regeneration, which concentrates the generation of electricity for the
on-board network on the car's overrun and brake phases.

Operating on-demand, the electrical coolant pump in the new BMW 5 Series
6-cylinder engines consumes significantly less power than a conventional pump
and helps the engine reach its normal operating temperature earlier. The
Varioserv steering assistance pump, varying the curve ring as a function of
pressure and volume flow, avoids the usual increase in drive losses as a
function of higher engine speeds. And when the driver and passengers do not
require the air conditioning, the a/c compressor is disconnected to reduce drag
forces to a minimum.

New 6-cylinder engines for a perfect combination of muscle and refinement
Two 6-cylinder versions will be available in the US. The powerful 535i models
feature BMW's newest inline six-cylinder engine with twin turbochargers and an
intercooler for 300 incredibly flexible horsepower, thanks to high precision
direct fuel injection with piezo injectors. The 528i variants feature a 230-hp
3.0-liter inline six-cylinder engine with Valvetronic technology and
aluminum/magnesium construction.

The 535i models are powered by the world's first inline six-cylinder with Twin
Turbo and High Precision Direct Injection technology and an all-aluminum
crankcase. Rated at 300 hp at 5,800 rpm and 300 lb-ft of torque at 1,400 -
5,000 rpm, this 3.0-liter engine offers cutting-edge performance thanks to the
theories behind BMW's Efficient Dynamics.

Using high-tech materials allows the engine to be a lightweight performer,
which helps BMW achieve near 50/50 weight distribution on this and all of its
vehicles. Low inertia turbocharger internals and high precision direct fuel
injection makes turbo lag nearly non-existent as peak torque starts at a mere
1,400 rpm. High precision direct injection is also ideal for lean burn
operation. In the lean burn mode, various intercepting layers of the fuel and
air form within the combustion chamber. The fuel/air mixture is therefore
particularly rich and ignitable only in the direct vicinity of the spark plug
and once ignited, the flame travels to the leaner layers further from the spark
plug for a clean, smooth and consistent combustion process. Redline is still an
impressive 7,000 rpm and compression ratio is 10.2:1. Typical of a BMW engine
are incredible smoothness, fast-revving response and refined power at all
engine speeds.

The 528i models are equipped with a 3.0-liter inline six-cylinder engine that
delivers 230 smooth horsepower at a peak of 6,500rpm and 200 lb-ft of torque at
2,750 rpm. Featuring BMW's innovative Valvetronic engine system, which
eliminates the conventional throttle body for throttle control, efficiency and
power are available over a broader range for silky-smooth operation. The
magnesium/aluminum block is a perfect example of BMW Efficient Dynamics where
lightweight technology is at work and where efficiency can be felt at the
accelerator pedal.

The 550i's V-8
The 550i's predecessor was widely acclaimed by most who drove or tested the
545i, not merely for its strong, fuel-efficient power, but also for its highly
pleasing sound. Car and Driver (May '04) summed it up as "among the
friendliest, most enthusiastic engines in existence." With 4.8 liters, the 550i'
s V-8 delivers even more brilliant performance. Peak power is 360 hp; peak
torque is 360 lb-ft.

To further enhance performance, the optional 550i Sport Package newly includes
an Aero Kit, modified-calibration Sport suspension, 19" wheels and performance
tires, and a short shift lever, in addition to Multi-Contour seats with lumbar
support, sport steering wheel, sport exhaust system, and Active Roll
Stabilization.

Optional: six-speed automatic transmission and automatic sports mode.
As an option and, indeed, as a highly interesting alternative to the standard
six-speed manual gearbox, all model variants in the BMW 5 Series are available
with a six-speed automatic transmission as a no-extra-cost option.

Apart from the direct connection to the engine, this transmission stands out in
particular through its upgraded hydraulics, innovative torque converter and
even more powerful management software, ensuring a more spontaneous response to
even the slightest movement of the gas pedal and an extremely fast and
efficient gearchange. On the road, this means reaction times now some 40 per
cent faster than on former automatic transmission models, with the actual
gearchange time being almost halved. Shifting back a gear is now just as fast,
too, thanks to the direct gear path finder.

The automatic transmission is controlled by an electronic gear selector lever
following the usual gearshift pattern. The new gear selector lever moves back
to its initial position once the gear selected is in mesh, with the
transmission itself masterminded not in a mechanical process, but rather via
electrical signals.

As an additional alternative, the optional six-speed Sport Automatic
Transmission will be available in the BMW 550i and 535i equipped with the
optional Sport Package. This new transmission offers the high standard of
motoring comfort so typical of the latest generation of automatic transmissions
and at the same time allows the driver to shift gears in even more sporting
style in the manual mode, the driver choosing gears sequentially either by
means of the gear selector lever introduced exclusively for this special
transmission or by means of gearshift paddles on the steering wheel. The Sport
Automatic will be available beginning with June 2007 production.

Active Steering for unique driving comfort.
Standard in the BMW 5 Series, Servotronic serves to vary the degree of steering
assistance as a function of road speed. At the same time, the BMW 5 Series has
optionally available Active Steering, varying the steering angle in accordance
with vehicle speed: with the same movement of the steering wheel, the front
wheels will move further to the left and right at low speeds than at high
speeds. This allows the driver to maneuver the car with less effort and force
on the steering when parking, while at high speeds it is easier to remain
precisely on track.

Even more precise: BMW xDrive all-wheel-drive system for the 5 Series.
BMW's intelligent xDrive all-wheel-drive system, available as an alternative
to standard rear-wheel drive, offers a particular experience in superior
traction. Permanent and variable distribution of power provided by xDrive gives
the BMW 528xi and 535xi Sedans and 535xi Sports Wagon supreme driving
characteristics on a variety of terrain and driving conditions. Distributing
the power of the engine via an electronically controlled multiple-plate clutch
variably to all four wheels, xDrive significantly enhances the dynamic driving
qualities of the Sedan and Sports Wagon. And to ensure even more precise
control of the drivetrain, the DSC and xDrive computer units are now networked
with one another in a new, innovative concept.

Cruise Control with braking function.
Standard on all 2008 BMW 5 Series models is Cruise Control, complete with a
special braking function. Contrary to conventional cruise control, this
intelligent new system is able to control the road speed of the car not just
via the drag force generated by the engine and by shifting down on models with
automatic transmission, but also by activating the brakes, thus keeping the car
at a consistent speed when, say, driving downhill for a long distance. And
using the Curve Speed Limiter, the system is also able to reduce road speed in
bends whenever required for reasons of driving dynamics.

Active Cruise Control complete with Stop & Go.
Active Cruise Control with Stop & Go offers the driver greater support and ease
of motoring. This innovative system, available as an option on automatic
transmission versions of the new BMW 5 Series, comes with automatic distance
control enabling the driver to cruise along smoothly and conveniently on
highways or country roads. The system keeps a consistent following distance
from the vehicle ahead even in stop-and-go traffic at very low speeds and
applying the brakes where necessary until the car reaches a standstill.

The system uses radar sensors of the latest generation with an enlarged area of
vision, offering the driver a choice of four distance settings. Once the
distance the driver has chosen to the vehicle ahead is no longer maintained,
the system will intervene, building up brake pressure to control the car
accordingly. Then, once the road ahead is free again, Active Cruise Control
with Stop & Go will accelerate the car to the set speed.

This sophisticated control system is also able to reduce speed automatically to
a standstill as a function of traffic conditions. In this case, Active Cruise
Control with Stop & Go slows the car to a standstill and holds it in position.
The maximum brake force applied by Active Cruise Control with Stop & Go is 4
meters/sec2. Should the driver be required to intervene because the vehicle
ahead is being decelerated very hard, the driver is warned to intervene by
visual and acoustic signals.

In stop-and-go traffic, the system helps the driver by automatically
maintaining the appropriate distance from the vehicle ahead, relieving the
driver constantly having to apply the brakes in slow and unsmooth traffic.
However, the driver still retains his responsibility, since after, for example,
a short stop of more than three seconds, he is required to briefly press down
the accelerator pedal or press the Resume button in order to re-accelerate the
car. And even when Active Cruise Control with Stop & Go is activated, the
driver is able to control the speed of his car at any time simply by giving gas
or applying the brakes. Depressing the brake pedal while driving deactivates
the system.

Keeping reliably on course: Lane Departure Warning.
To enhance driver awareness, the new BMW 5 Series is available with a newly
developed and unique assistance system helping to keep the car on course in the
lane chosen by the driver. Referred to as "Lane Departure Warning", this
innovative system identifies any deviations from the correct course of the car
and, if the turn signal has not been used, gives the driver a discreet but
tangible vibrating signal in the steering wheel itself. The Lane Departure
Warning system consists of a camera fitted near the interior mirror on the
windscreen, a control unit serving to compare data, and a signaling device.

Head-Up Display and driver support in poor weather with limited visibility.
The BMW 5 Series is the only car in its segment available with a Head-Up
Display. Activating this function, the driver has the benefit of receiving
information and data particularly relevant for motoring directly in front of
his eyes on the windscreen. As an example, the current speed of the car or
navigation data is in the direct line of vision with maximum convenience at all
times.

In combination with the available xenon headlights, the new BMW 5 Series comes
with a daytime running light function (selectable via Vehicle memory System)
using the corona rings in the dual round headlights. The headlights include
Adaptive Headlight technology, illuminating the road ahead following the curves
taken by the driver. In this case, the headlights swivel in accordance with the
position of the steering wheel, the yaw rate of the car, and its road speed. In
addition, the Cornering Light function adjusts the direction of the headlights
when turning corners at less than 25 mph.

Unique in this segment, BMW Night Vision is based on a thermal imaging camera
able to detect people, animals and objects, on and next to the road, up to a
distance of almost 1,000 feet, transmitting a clear, high-contrast image to the
Control Display.

Unique and premium equipment.
Offering a wide range of safety and comfort features, the new BMW 5 Series
makes every trip an experience in pleasure. To supplement the wide range of
standard equipment, the 5 Series is available with a wide choice of high-tech
audio, navigation, Bluetooth and telematic functions.

New for 2008 is an optional iPod/USB Adapter that will accommodate an iPod as
well as other MP3 players, and will also allow the vehicle to be equipped with
a CD changer at the same time. With this option, the driver will have full
control of iPod functions and menus via the steering wheel audio controls.
Other available features include HD Radio, now with multicasting reception
capability, SIRIUS satellite radio, and a Navigation system that now includes
Real Time Traffic Information.

BMW Ultimate ServiceTM:
providing owners with incredible value and peace of mind
2008 BMW 5 Series vehicles will be provided with BMW Ultimate ServiceTM, a
suite of services that includes the BMW Maintenance Program (formerly called
Full Maintenance), Roadside Assistance, the New Vehicle Limited Warranty and
BMW AssistTM with TeleService.