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PressClub USA · Article.
BMW MOTORRAD MAINTAINS CONSISTENT SUCCESS
Mon Mar 19 08:45:00 CET 2007 Press Release
Munich. All the figures point upwards: BMW Motorrad's sales, production, turnover and operating profits achieved new records in the business year 2006. The pre-tax operating profits increased by 10.0 per cent to 66 million euros (previous year 60 million euros). Turnover climbed by 3.4 per cent to 1,265 million euros (previous year 1,223).
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BMW Group
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Roy Oliemuller
BMW Group
Increase in all key figures once again.
Munich. All the figures point upwards: BMW Motorrad's sales, production,
turnover and operating profits achieved new records in the business year 2006.
The pre-tax operating profits increased by 10.0 per cent to 66 million euros
(previous year 60 million euros). Turnover climbed by 3.4 per cent to 1,265
million euros (previous year 1,223).
Product and sales increased impressively - an outstanding feat in view of the
currency-related position of Japanese competitors and the regressive German
market. For the first time in the company's history, over 100,000 motorcycles
were produced at the Berlin plant - 101,352 units to be precise. In addition,
2,407 units were produced in cooperation with Aprilia (Piaggio S.p.A.). At the
Berlin plant alone six new model launches were successfully handled in 2006.
In sales, too, a historical record was achieved. Exactly 100,064 BMW
motorcycles were supplied by dealers to customers worldwide. As compared to the
previous year (97,474 units) this meant a sales increase of 2.7 per cent,
underscoring the success of the current product offensive. These sales figures
appear even more impressive in the context of the last few years. Starting from
a figure of 50,465 units in 1996, sales of BMW motorcycles have virtually
doubled within the last ten years.
Another historic figure was achieved for company statistics last business year:
the total number of BMW motorcycles since 1923 passed the two-million mark in
2006; exactly 2,061,977 motorcycles have been built bearing the blue and white
logo. Experts estimate that over 70 per cent of motorcycles built since the war
are still functional and owned by customers - an impressive confirmation that
BMW Motorrad builds motorcycles which consistently sustain demand.
The new models presented at INTERMOT 2006 have already given the market
important impulses. The new single cylinder series is built by BMW in
cooperation with the Italian manufacturer Aprilia - an important role model for
the strengthening of the motorcycle industry in Europe as a whole.
While the 4-cylinder BMW K 1200 R Sport has already met with a positive
response, the market launch of the highly exclusive HP2 Megamoto in May is
anticipated with great excitement.
In addition to the US market, it is the markets in Western Europe which have
the largest share in the impressive sales figures. In Germany, 23,617 units
were supplied, making BMW the market leader in its home country. The second
strongest market was Italy (13,651 units), while Spain ranked third with 10,002
units - here sales have doubled in just two years.
Since 2004, BMW Motorrad has put 17 new models on the market and undertaken a
complete revision of its model range over two-year period. In just a single
decade, BMW Motorrad has become the biggest and most important European
manufacturer of large-volume motorcycles.