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PressClub USA · Article.
MINI USA TO OFFER SIRUS SATELLITE RADIO AS A FACTORY INSTALLED OPTION WITH A LIFETIME SUBSCRIPTION ON ALL-NEW 2007 MINI HARDTOPS
Tue Mar 27 09:00:00 CEST 2007 Press Release
Woodcliff Lake, NJ - March 27, 2007... MINI USA and SIRIUS announce that SIRIUS is available as a factory installed option with a lifetime subscription on the all-new 2007 MINI Cooper and MINI Cooper S hardtops produced beginning this June. And the lifetime subscription stays with the car from one owner to the next.
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Andrew Cutler
BMW Group
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Author.
Andrew Cutler
BMW Group
Woodcliff Lake, NJ - March 27, 2007... MINI USA and SIRIUS announce that SIRIUS
is available as a factory installed option with a lifetime subscription on the
all-new 2007 MINI Cooper and MINI Cooper S hardtops produced beginning this
June. And the lifetime subscription stays with the car from one owner to the
next.
The factory-installed option will be available for an MSRP of $950, which
includes the lifetime subscription. MINI USA will also offer SIRIUS with the
lifetime subscription, as part of its upgraded Audio Pack that also includes
MINI's Hi-Fi sound system, for an MSRP of just $1,400.
"We are excited to offer our customers factory-installed SIRIUS radio with a
lifetime subscription." said Rich Steinberg, head of MINI Product Strategy,
"Now it makes the choice even easier for them to enjoy SIRIUS Satellite Radio
in their new MINI."
"With over 130 channels of the Best Radio on Radio, SIRIUS offers the ultimate
choice in satelilite radio" said Doug Wilsterman, Senior Vice President, and
General Manager OEM Division for Sirius. "By including a "lifetime"
subscription, owners can listen to SIRIUS for as long as they own their MINI."