THE NEW BMW 1 SERIES COUPE: BMW's 128i and 135i Coupes Come to America in 2008

Woodcliff Lake, NJ - June 30, 2007, 6PM EDT... BMW will introduce a modern and
authentic performance coupe that draws inspiration from its iconic 2002 models
of some 40 years ago. The next BMW legend, the 1 Series Coupe, represents the
core BMW philosophies of pure performance and premium design. By combining
sporty rear-wheel-drive dynamics, agile handling, powerful engines and seating
for four, the 1 Series Coupe will reinvent the niche that the legendary BMW
2002 created.

On sale in the spring of 2008, the 1 Series Coupe will be available in two
versions; the 128i and the 135i. Powered by a 3.0-liter, 230 horsepower inline
6-cyinder engine that generates 200 lb-ft of torque, the 128i Coupe will
feature Valvetronic valvetrain management and aluminum/magnesium contruction-
core elements of BMW's EfficientDynamics. The powerful 135i Coupe features BMW'
s twin-turbocharged 3.0-liter inline six-cylinder engine that produces 300
horsepower and an incredible 300 lb-ft of torque from as low as 1,400 rpm. With
its direct piezo gasoline injectors, twin low-mass turbochargers and air-to-air
intercooling, optimum performance and economy is achieved with no loss in
engine response. For the 135i Coupe, acceleration from 0-62 mph is accomplished
in 5.3 seconds and top speed is electronically limited to 155 mph. Both engines
feature on-demand engine coolant pumps that improve fuel economy and reduce
parasitic losses for increased output.

Handsome looks with sporting intentions
The new 1 Series Coupe combines unique, dynamic and unmistakable design
elements with a powerful and muscular body. The greenhouse with its
characteristic "Hofmeister kink" is moved rearward and offers a particularly
nimble look with its long hood. The short overhangs, long wheelbase and large
frameless doors sit on a body with a striking shoulder line for a modern
interpretation of BMW's characteristic look. On the 135i Coupe, an M
Aerodynamic Kit is standard.

The 1 Series boasts aggressive rear end styling. The trunklid has an integrated
spoiler chiselled into the rear end of the car to accentuate the short rear
section. On the 135i, an additional lip spoiler provides greater downforce on
the rear end at high speeds.

The individual sections within the L-shaped rear taillights give the vehicle a
lower, sportier look. Horizontal lights integrated in the rear light clusters
offer a homogeneous lighting effect with the help of light-emitting diodes
(LEDs). This light design, as found on other BMW models, makes the BMW 1
Series Coupe stand out at night. Also, the Adaptive Brakelights operating in
two stages in relation to brake application force are yet another feature
typical of BMW, with the additional benefit of extra safety on the road.

The standard Adaptive Xenon headlights (optional on the 128i) complete with
integrated Cornering Lights make driving in the dark safer than ever. The
daytime headlight function in typical BMW style with two corona rings on each
headlight unit enhances the perception of the car under normal and "murky"
light conditions.

Luxurious interior appointments with today's technology
The innovative interior design incorporates high-quality and sophisticated trim
elements with luxurious upholstery and color choices. A 60/40 split rear seat
is standard. The control console for the entertainment and air conditioning
functions is integrated smoothly and harmoniously into the dashboard through
its soft radii and flowing surfaces. The controller featured in the iDrive
system with the optional Navigation system is integrated in the center console,
again following BMW's characteristic philosophy. Galvanized pearl gloss
surfaces adorn the interior door handles, the glove compartment handle, the
radio's rotary knobs, the knobs of the automatic air conditioning system, the
iDrive Controller, and the ornamental trim strips featured on the sports
steering wheel.

The BMW 1 Series Coupe is available with a choice of two upholstery options-
sporty and comfortable Leatherette or rich Boston Leather. Boston Leather
upholstery adds further style to the high-quality impression of the interior.
And as a practical feature, map pockets are integrated in the lower part of the
doors. The optional Sport Package includes sports buckets seats with enhanced
side support and are finished in highly distinctive leatherette materials or
Boston leather.

Enhanced iDrive and integration of an external MP3 player
BMW's iDrive is included with the optional navigation system. It enables the
driver to control all secondary and comfort functions such as communication,
air conditioning, entertainment and navigation functions easily and
conveniently.

This latest version of iDrive is equipped with six Programmable Memory Keys
that allow the driver to program functions that are used particularly often
such as navigation destinations, radio stations or specific telephone numbers.
Touch-sensative sensors on these buttons preview the function on the iDrive
screen before the button is depressed. This allows the driver to choose the
stored function safely and conveniently, keeping his or her eyes on the road in
the process.

A wide choice of audio and communication are also available, never before seen
in the compact performance market. These features include SIRIUS satellite
radio, HD radio, Premium Sound system and Bluetooth interface. For simple and
straightforward connection of an MP3 player, an Auxiliary input jack is
standard, and a USB port for direct control of an Apple iPod or iPhone media
player is available as an option.

High-tech suspension with newly-developed differential
In typical BMW style, the new BMW 1 Series Coupe transmits the power of the
engine to the rear wheels. This design concept and configuration - engine at
the front, drive wheels at the rear - guarantees optimum traction, good weight
distribution front-to-rear, excellent directional stability, and predictable
handling.

The new 1 Series Coupe has a sophisticated suspension system with an aluminium
double-pivot front suspension and a five-link fully independent rear suspension
in lightweight steel. BMW's Dynamic Stability Control (DSC) also includes a
Dynamic Traction Control (DTC) function that provides electronic intervention
to prevent loss of vehicle control, but at a higher threshold before
activation. This allows the driver to experience more spirited driving on dry
roads and offers more flexibility when driving in more challenging conditions
such as in the snow. If the driver desires, both DSC and DTC can be disabled
entirely. Active Steering, a variable ratio steering system exclusive to BMW,
is available as an option. The DSC system on the 135i Coupe is designed
specifically for performance-oriented driving. For instance, the accelerator
pedal has a quicker response rate and electronic rear brake management is used
to simulate a differential lock for stronger acceleration in turns.

The rear differential on the 1 Series comes from a new generation of final
drives optimized for running smoothness. Featuring double-helical ball bearings
for the first time, the differential runs at an even lower operating
temperature reached more quickly than before thanks to the reduction of fluid
required in the differential.

The front suspension on the BMW 1 Series is also built to a standard quite
unique to its competitive group. The double-pivot spring and strut front
suspension with its anti-roll bar, is made largely of aluminium and offers an
optimum combination of stiffness and low weight. The very stable track control
arms and thrust rods, as well as exact wheel guidance, make an important
contribution to the car's driving dynamics.

High safety standards exceed international requirements
No less than six airbags come standard within the new BMW 1 Series Coupe for
optimum protection of the car's occupants. The advanced frontal airbags are
activated in stages in relation to impact severity while the side airbags
integrated into the sides of the front seat backrests reduce the risk of injury
at chest and hip levels in side impact situations. HPS (Head Protection System)
side curtain airbags fitted in the roof lining protect both the occupants on
the front seats and the passengers at the rear. The new BMW 1 Series Coupe also
comes with crash-optimized seats with specially padded headrests and backrests
significantly reducing the risk of injury in an impact from the rear.

All seats within the 1 Series Coupe are fitted with three-point inertia-reel
seat belts and headrests, with the front seat belts fastened on the frames of
the driver's and front passenger's seats, keeping the belt in an optimum
position around the occupant's hips regardless of seat height or for-aft seat
adjustment.

Also, the driver's pedals move back automatically with a predetermined amount
of deformation in the event of a frontal collision so that the risk of driver
foot injury is reduced. And last but not least, the rear seats come standard
with LATCH attachments for child seats.

M-inspired performance for the 135i Coupe
The 135i Coupe offers more performance and a striking look thanks to M-inspired
components. Features include an Aero kit for additional downforce at speed,
better brake cooling and enhanced aesthetics while the Sports Suspension offers
higher traction and reduced body roll with 18-inch wheels and performance
tires. The Sports Suspension also includes with a high-performance brake system
incorporating six-piston fixed calipers on the front and two-piston fixed
calipers at the rear.

BMW Ultimate ServiceTM:
Providing owners with incredible value and peace of mind
The BMW 1 Series Coupe will feature BMW Ultimate ServiceTM, a suite of services
that includes the BMW Maintenance Program (formerly called Full Maintenance),
Roadside Assistance and the New Vehicle Limited Warranty. BMW AssistTM with
TeleService is part of the optional Premium Package or can be ordered
separately as a stand-along option.

BMW Ultimate ServiceTM includes:
The BMW Maintenance Program is the only no-cost maintenance program in the
industry that covers wear and tear items like brake pads and rotors for 4 years
or 50,000 miles, whichever comes first. BMW owners pay nothing for all
scheduled inspections, oil changes, brake pads, wiper blade inserts and other
wear-and-tear items.

BMW Roadside Assistance is one of the industry's most comprehensive plans
available. Not only is it no-charge for the first 4 years, but there is no
mileage limit. BMW drivers enjoy the assurance of on-the-road help 24 hours a
day, 7 days a week, anywhere in the United States, Canada and Puerto Rico.
This includes everything from flat tire changes, emergency gasoline and
lock-out assistance, to towing, alternative transportation and even
trip-interruption benefits. This service also includes valuable trip routing
advice.

BMW New Vehicle Limited Warranty: All 2008 BMW passenger vehicles are covered
by BMW's excellent Limited Warranty, which includes:
• New-vehicle warranty - 4-year/50,000-mile coverage of the vehicle.
• Rust-perforation warranty - 12-year/unlimited-mileage coverage.

BMW AssistTM provides the driver with services that enhance on-the-road
security and convenience, for added peace of mind. It is a part of the
optional Premium package and can also be ordered separately as a stand-alone
option. BMW is the only vehicle manufacturer that offers this service for 4
years at no additional cost. Most other manufacturers cover only the first
year of service.

The in-vehicle equipment for BMW AssistTM includes GPS technology and
hands-free communication functions accessed via buttons in the overhead or
center console. Vehicle occupants may request emergency or other services
simply by pressing a button; the BMW AssistTM system then transmits the
location and vehicle information to the BMW AssistTM Response Center. A
response specialist will then speak with the occupants to coordinate dispatch,
notify emergency contacts on file, and link BMW Roadside Assistance or
emergency services as needed and requested. A severe accident automatically
activates the BMW AssistTM call as well. The BMW AssistTM Safety Plan also
includes Remote Door Unlock and Stolen Vehicle Recovery services, which can
save the owner time and money.

TeleService automatically notifies the BMW center when a vehicle will need
service. This feature allows the Service Advisor to proactively set up a
customer appointment and have the needed parts ready.

BMW AssistTM subscribers can also enroll in the BMW AssistTM Convenience Plan
(available at an additional cost of $199 per year) to avail themselves to many
BMW AssistTM Concierge services, from travel planning to dining reservations,
shopping assistance and event tickets, as well as receive directions, and
traffic and weather information. A selected destination and its phone number
can be sent directly to the on-board navigation system and Bluetooth®-linked
mobile phone, after a push of the new Concierge button. The Convenience Plan
also includes Critical Calling, a new service that connects the driver in case
their mobile phone is not in the vehicle or its battery is discharged. After
pushing the SOS button, a BMW AssistTM response specialist will link the driver
to his requested party for up to five minutes and for up to four events per
year.

As before, the BMW AssistTM system includes Bluetooth® hands-free phone
connectivity with hands-free phonebook access and dialing by name or number via
the steering wheel controls. Use of this feature requires a customer-provided
compatible Bluetooth® mobile phone.

Performance with a conscience
BMW strives to produce its motor vehicles and other products with the utmost
attention to environmental compatibility and protection. Integrated into the
design and development of BMW automobiles are such criteria as resource
efficiency and emission control in production; environmentally responsible
selection of materials; recyclability during production and within the vehicle;
elimination of CFCs and hazardous materials in production; and continuing
research into environmentally friendly automotive power sources. Tangible
results of these efforts include the recycling of bumper cladding into other
vehicle components; water-based paint color coats and powder clear coats;
near-future availability of hydrogen-powered models; and various design and
engineering elements that help make BMWs easier to dismantle at the end of
their service life.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 339 BMW passenger car centers, 334
BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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