BMW ANNOUNCES APPLE IPHONE INTEGRATION COMPATIBILITY

Owners Can Enjoy Hands-Free Calling and Integrated iPod Operation In Many
Current BMW Models

Woodcliff Lake, NJ - July 9, 2007... BMW is pleased to announce that owners of
many current BMW models will be able to enjoy integration of their new Apple
iPhones™ in their vehicles from day one. In 2004, BMW was the first vehicle
manufacturer to integrate the Apple iPod® into BMW vehicles and have customers
take full control of their music on the road. So it seemed only logical that
BMW be among the first vehicle manufacturers to ensure that owners of the new
iPhone have the same ability to enjoy their music, plus the added benefits of
Bluetooth® handsfree calling.

The iPhone will work as a Bluetooth-enabled cellphone on most BMW
Assist-equipped models with Bluetooth handsfree-calling produced October 2004
or later (7 Series as of March 2005 production). Bluetooth technology provides
a wireless connection between a compatible cell phone and the vehicle for
hands-free calling. With a compatible Bluetooth cell phone, drivers can place
and answer calls and select numbers from the address book by simply using the
multi-function steering wheel or dashboard controls, or on some models, voice
activation via Voice Command.

Access to the iPod application of the iPhone via the in-vehicle controls and
central information or radio display will be possible on models equipped with
the optional iPod/USB Interface. This factory option is currently available on
BMW 3 and 5 Series models including M5 (as of March 2007 production) and the
BMW X5 (as of April 2007 production). The iPod/USB Interface will be available
on 6 Series models, including M6, beginning with September 2007 production.

The iPod/USB Interface option utilizes an adapter cable to provide full
integration and functionality of an iPod or the iPhone's music player
application. The cable has an iPod docking connector on one end and separate
cables on the other end for connection to the in-vehicle AUX IN jack and USB
connector. Full iPod menu functionality is available in the Control Display
monitor or radio display on non-iDrive models.

Copyright © 2007 Apple Inc. All rights reserved. Apple, the Apple logo, iPod
and iPhone are trademarks or registered trademarks of Apple Inc.

The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any
use of such marks by BMW is under license.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 339 BMW passenger car centers, 334
BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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