AN INCONVENIENT TRUTH DIRECTOR-PRODUCER DAVIS GUGGENHEIM SET TO DRIVE BMW HYDROGEN 7

Academy Award Winner Becomes Latest To Be Given BMW Hydrogen 7 For Everyday Use
on U.S. Roadways

Woodcliff Lake, NJ - October 4, 2007... BMW today announced that Davis
Guggenheim, the director-producer of the Academy Award-winning documentary An
Inconvenient Truth, is the latest person to be given a BMW Hydrogen 7 for
everyday use on U.S. roadways. Guggenheim first opted for a BMW Hydrogen 7 as
his green ride of choice to the 2007 Academy Awards.

The culturally-significant documendary based on a slide show about global
warming given by former U.S. Vice President Al Gore, Guggenheim's An
Inconvenient Truth helped successfully spark a public dialog about global
warming, its impact on the future of our planet and, most importantly, what we
can do now to make a difference.

"I am thrilled to be able to drive the BMW Hydrogen 7," said Davis Guggenheim.
"My work on An Inconvenient Truth left me with a profound respect for our
planet and the urgency to create change. I am excited to learn about the new
technologies that are essential if we are going to solve this great problem.
Every mile covered in a hydrogen-powered vehicle like the BMW H7 makes a
difference."

In addition to his work on An Inconvenient Truth, Guggenheim served as
director, producer or writer on a number of successful projects for both the
big- and small- screen. He was executive producer for the Oscar®-nominated film
Training Day, starring Denzel Washington; and he recently directed episodes of
critically-acclaimed television programs including The Shield, Alias, 24, NYPD
Blue, ER and more.

Guggenheim joins several other preeminent figures in entertainment, government,
the environment and more, as the latest member of the BMW Hydrogen 7 Pioneer
Program, designed to help the company in its mission to build widespread
support of hydrogen as a viable alternative to fossil fuels.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but
water vapor, representing a major step in reducing harmful CO2 emissions. It
is not a concept car, but a production model vehicle that has successfully
completed the entire Product Development Process. While the BMW Hydrogen 7 is
not for sale, it is considered to be a milestone in bringing forward hydrogen
as the sustainable fuel for individual transportation.

By harnessing the power and influence of individuals who, like Davis
Guggenheim, are at the forefront of their respective disciplines, BMW hopes to
continue to generate support of hydrogen-drive vehicles in the short term and
stimulate demand for a viable hydrogen infrastructure in the long-term.

A number of entertainers, politicians, business leaders and more have opted for
a BMW Hydrogen 7 as their energy-efficient ride of choice, including Brad Pitt
and Angelina Jolie at the "Ocean's 13" premiere in Hollywood; Fox Entertainment
Chairman Peter Liguori at the FOX All-Star Party in Santa Monica; Richard Gere
and Sharon Stone at the Cinema for Peace Gala in Berlin; and Best Foreign
Language Film Oscar® winner, director Florian Henckel von Donnersmarck at the
2007 Academy Awards; among others. The vehicle has also made an impact
oversees, with luminaries such as Michael Glos, German Federal Minister for
Economy and Technology, and Günter Verheugen, Vice President of the European
Commission, world renowned soprano Anna Netrebko and many others covering more
than 1.3 million miles worldwide.