MUSIC IS IN TOWN. SONY BMG CELEBRATES THE MTV EUROPE MUSIC AWARDS WITH MINI.

Munich. Top artists, big names from showbiz, business, media and politics, and
SONY BMG managers from Germany and around the world will be getting together to
celebrate the presentation of the MTV Europe Music Awards in Munich on November
1. The SONY BMG After Show Party is supported by Premium Sponsors MINI and
Sony Ericsson. The hottest SONY BMG artist in the running for the coveted Music
Awards is Justin Timberlake with a total of four nominations, closely followed
by Beyoncé, Avril Lavigne, the Foo Fighters, Eva-nescence, Christina Aguilera,
Good Charlotte and Bushido.

The Kesselhaus in Munich, with its spectacular ambience, is the venue on the
night of November 1 for the party of the year, at which more than 600 guests
are expected. The warm-up will begin at eight o'clock with the live
transmission of the Music Awards from the Olympiahalle.

The atmosphere in the Kesselhaus will really reach boiling point after 11 p.m.
when more high-calibre guests make their way from the Olympiahalle to the
city's currently most-wanted party location to celebrate a good number of Music
Awards for SONY BMG. The guests will be shuttled by MINI. In cooperation with
SONY BMG, MINI is giving the event extensive support - notably with its shuttle
service for guests, for which it is providing 25 MINI Clubman vehicles. At the
party Sony Ericsson, sponsor of the MTV EMAs since 2006, will present its
newest music telephone, the W910i Walkman® Phone. Alongside the W910i with its
new Shake Control feature will be DJs delivering the beats that keep the party
crowd fired up.

The event at the Kesselhaus also enjoys the support of Electronic Arts (EA),
Campari, Becks and Talbot Runhof. EA will be presenting a world premiere: three
weeks before the actual release, the latest part of the "Need for Speed" game
series will get an exclusive showing. Drinks will be of the finest thanks to
Campari/SKYY Vodka and Becks. Fashion highlights will come from Munich designer
label Talbot Runhof.

Some of the nominated SONY BMG artists in important categories:

*Justin Timberlake: Ultimate Urban, Headliner, Video Star ("What Goes Around"),
Solo Artist of 2007
*Beyoncé: Ultimate Urban, Most Addictive Track ("Beautiful Liar" feat.
Shakira), Headliner
*Foo Fighters: Headliner, Video Star ("The Pretender")
*Avril Lavigne: Album Of The Year ("The Best Damn Thing"), Solo Artist of 2007
*Christina Aguilera: Solo Artist of 2007
*Evanescence: Rock Out
*Good Charlotte: Band of 2007
*Bushido: Best German Act
*Dúné: Best Danish Act

About SONY BMG
SONY BMG MUSIC ENTERTAINMENT (GERMANY) is a division of SONY BMG MUSIC
ENTERTAINMENT, one of the world's leading music businesses. The German company
is headed by Edgar Berger, CEO SONY BMG Germany, and is active in the
German-speaking area with repertoire companies and creative A&R units.
International superstars such as Justin Timberlake, Evanescence, P!nk, Shakira,
Anastacia, Bob Dylan, Beyoncé, Eros Ramazzotti, Bruce Springsteen, Kelly
Clarkson, Audioslave, System Of A Down and the Foo Fighters and top national
artists such as Silbermond, Peter Maffay, MIA., Die Fantastischen Vier, OOMPH!,
Laith Al-Deen, Revolverheld, Die Happy, Yvonne Catterfeld, Andrea Berg, Udo
Jürgens and Annett Louisan feature in the wide-ranging artist portfolio of SONY
BMG in Germany. Worldwide, some of the most successful and at the same time
most influential music labels like Arista, Columbia Records, Epic Records,
Jive, J Records, LaFace, RCA Records, SONY BMG Nashville, BMG UK, BMG Ricordi
and Sony Music International are to be found under the roof of SONY BMG MUSIC
ENTERTAINMENT. Bertelsmann AG and the Sony Corporation of America each have a
half share in the company. www.sonybmg.de

About MINI
MINI is more than a car; it embodies a world of emotions, passion and fun. Like
its predecessor, the new model is classic, chic and exceptional. The original
de-sign was conceived by Alec Issigonis in 1959. In its racing version, the
MINI Cooper S won the Monte Carlo rally from 1964 to 1967. In September 2000,
40 years after its revolutionary debut, MINI joined the BMW Group. In four
decades, much has changed in technology and creative language. The MINI world
formed at the same time. The new car has style, is technically advanced, sporty
and re-flects the personality of its predecessor. Design, comfort and safety
have been improved and thanks to its history and its personality, the MINI has
effortlessly crossed the threshold into the new millennium. www.mini.de.

About Sony Ericsson
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by
Sony and Ericsson in October 2001, with global corporate functions located in
London. The company serves the worldwide communications market with innovative
and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites
in Europe, Japan, China, India and America. For more information, please visit
www.sonyericsson.com.

About Electronic Arts
Electronic Arts (EA) is the world's leading company in the field of interactive
entertainment software. EA develops releases and distributes software worldwide
for video gaming systems, PCs, mobile phones and the internet. The company
markets its products under the brand names: EA, EA SPORTS, EA SPORTS BIG, EA
Mobile and Pogo. www.electronic-arts.de

About Campari
Gruppo Campari is one of the world's most important concerns in the spirits
sec-tor, represented in over 190 markets with a leading position in the Italian
and Brazilian markets and a strong presence in the USA, Germany and
Switzerland. www.campari-aperitivo.de

About Becks
The brewery of Beck & Co in Bremen is the headquarters of InBev Deutschland,
the German subsidiary of the world's biggest brewer InBev. Germany's largest
export brewery has an annual production of some 7 million hectolitres for
do-mestic and foreign consumption - of which over 3 million hectolitres of
Beck's is drunk in the German market. www.becks.de

About Talbot Runhof
Talbot Runhof, known for its unconventional fabrication combining exquisite
cou-ture technique with unparalleled simplicity in cut and form, is exclusively
produced in its own ateliers in Germany. Apart from its own 350 square metre
bou-tique in Munich, Talbot Runhof is represented in the best boutiques around
the world. www.talbotrunhof.com

More on the MTV Europe Music Awards you will find at www.mtv.de
Info about the artists / SONY BMG you will find at www.sonybmg.de or through
Katja Neese, Corporate Communications, katja.neese@sonybmg.com.

High resolution photographic material can be downloaded from the BMW Group
Press Club from November 2nd 2007 at www.press.bmwgroup.com.

For further questions please contact:

Corporate Communications

Giuseppe Faranna, BMW Group, PR Programs MINI and BMW
Telephone: +49 (0)89 382- 51735, Fax: +49 (0)89 382- 28017

Holger Lapp, BMW Group, Head of Public Relations
Telephone: +49 (0)89 382- 17700, Fax: +49 (0)89 382- 28017

Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de