NORTH AMERICAN DEBUT FOR NEW BMW 1 SERIES COUPE IN LOS ANGELES

2008 is Year 1 of the 1

Woodcliff Lake, NJ - November 2, 2007, 6PM EDT... The BMW 1 Series Coupe,
which draws inspiration from the iconic BMW 2002 of some 40 years ago, will
make its North American debut at the Los Angeles Auto Show. By combining
sporty rear-wheel-drive dynamics, agile handling, powerful engines and seating
for four, the 1 Series Coupe will reinvent the niche created by the legendary
BMW 2002.

On sale in the spring of 2008, the 1 Series Coupe will be available in two
versions; the 128i and the 135i. Powered by a 3.0-liter, 230 horsepower inline
6-cyinder engine that generates 200 lb-ft of torque, the 128i Coupe will
feature Valvetronic valvetrain management and aluminum/magnesium
contruction-core elements of BMW's EfficientDynamics.

The powerful 135i Coupe features BMW's twin-turbocharged 3.0-liter inline
six-cylinder engine that produces 300 horsepower and an incredible 300 lb-ft of
torque from as low as 1,400 rpm. With its direct piezo gasoline injectors, twin
low-mass turbochargers and air-to-air intercooling, optimum performance and
economy is achieved with no loss in engine response. For the 135i Coupe,
acceleration from 0-62 mph is accomplished in 5.3 seconds and top speed is
electronically limited to 155 mph. Both engines feature on-demand engine
coolant pumps that improve fuel economy and reduce parasitic losses for
increased output.

Handsome looks with sporting intentions
The new 1 Series Coupe combines unique, dynamic and unmistakable design
elements with a powerful and muscular body. The greenhouse with its
characteristic "Hofmeister kink" is moved rearward and offers a particularly
nimble look with its long hood. The short overhangs, long wheelbase and large
frameless doors sit on a body with a striking shoulder line for a modern
interpretation of BMW's characteristic look. On the 135i Coupe, an M
Aerodynamic Kit is standard.

The 1 Series boasts an aggressive rear end styling. The trunklid has an
integrated spoiler chiselled into the rear end of the car to accentuate the
short rear section. On the 135i, an additional lip spoiler provides greater
downforce on the rear end at high speeds.

Luxurious interior appointments with today's technology
The innovative interior design incorporates high-quality and sophisticated trim
elements with luxurious upholstery and color choices. A 60/40 split rear seat
is standard. The control console for the entertainment and air conditioning
functions is integrated smoothly and harmoniously into the dashboard through
its soft radii and flowing surfaces. The controller featured in the iDrive
system with the optional Navigation system is integrated in the center console,
again following BMW's characteristic philosophy. Galvanized pearl gloss
surfaces adorn the interior door handles, the glove compartment handle, the
radio's rotary knobs, the knobs of the automatic air conditioning system, the
iDrive Controller, and the ornamental trim strips featured on the sports
steering wheel.

The BMW 1 Series Coupe is available with a choice of two upholstery
options-sporty and comfortable Leatherette or rich Boston Leather. Boston
Leather upholstery adds further style to the high-quality impression of the
interior. And as a practical feature, map pockets are integrated in the lower
part of the doors. The optional Sport Package includes sports buckets seats
with enhanced side support and are finished in highly distinctive leatherette
materials or Boston leather.

Enhanced iDrive and integration of an external MP3 player
BMW's iDrive is included with the optional navigation system. It enables the
driver to control all secondary and comfort functions such as communication,
air conditioning, entertainment and navigation functions easily and
conveniently.

This latest version of iDrive is equipped with six Programmable Memory Keys
that allow the driver to program functions that are used particularly often
such as navigation destinations, radio stations or specific telephone numbers.
Touch-sensative sensors on these buttons preview the function on the iDrive
screen before the button is depressed. This allows the driver to choose the
stored function safely and conveniently, keeping his or her eyes on the road in
the process.

A wide choice of audio and communication are also available, never before seen
in the compact performance market. These features include SIRIUS satellite
radio, HD radio, Premium Sound system and Bluetooth interface. For simple and
straightforward connection of an MP3 player, an Auxiliary input jack is
standard, and a USB port for direct control of an Apple iPod or iPhone media
player is available as an option.

High-tech suspension with newly-developed differential
In typical BMW style, the new BMW 1 Series Coupe transmits the power of the
engine to the rear wheels. This design concept and configuration - engine at
the front, drive wheels at the rear - guarantees optimum traction, good weight
distribution front-to-rear, excellent directional stability, and predictable
handling.

The new 1 Series Coupe has a sophisticated suspension system with an aluminium
double-pivot front suspension and a five-link fully independent rear suspension
in lightweight steel. BMW's Dynamic Stability Control (DSC) also includes a
Dynamic Traction Control (DTC) function that provides electronic intervention
to prevent loss of vehicle control, but at a higher threshold before
activation. Active Steering, a variable ratio steering system exclusive to BMW,
is available as an option.

M-inspired performance for the 135i Coupe
The 135i Coupe offers more performance and a striking look thanks to M-inspired
components. Features include an Aero kit for additional downforce at speed,
better brake cooling and enhanced aesthetics while the Sports Suspension offers
higher traction and reduced body roll with 18-inch wheels and performance
tires. The Sports Suspension also includes with a high-performance brake system
incorporating six-piston fixed calipers on the front and two-piston fixed
calipers at the rear.