MINI USA AND RIDEMAKERZ TEAM UP TO DEBUT SMALLEST MINI EVER

Companies Announce Joint Holiday Donation Guaranteeing
2,000 MINI RIDEZ to Toys for Tots; Invite Public to Donate As Well

"Tween" Sensation Jansen Panettiere, and Children from Madison Square Boys &
Girls Club and Latino Pastoral Action Center, Family Life Academy Charter
School are the First to Build Their Own RIDEMAKERZ MINI Cooper S.

Woodcliff Lake, NJ - December 2, 2007... MINI USA and RIDEMAKERZ have teamed up
to create the smallest MINI ever - the RIDEMAKERZ MINI - a 12-inch, completely
customizable toy replica of the iconic MINI Cooper S - and have guaranteed a
holiday donation of 2,000 of the new toy MINIs to Toys for Tots - the companies
jointly announced today at an event celebrating the launch of the new MINI RIDE.

Joined by "tween" sensation Jansen Panettiere (star of the Nickelodeon movie
"The Last Day of Summer" and the Disney Channel Original Movie "Tiger Cruise")
more than 30 kids, ages 8-10, from the Madison Square Boys & Girls Club and the
Latino Pastoral Action Center Family Life Academy Charter School in Bronx NY,
are the first to build the new MINI RIDEZ. In addition the two companies
presented 100 of the pint-sized cars to eight uniformed members of the U.S.
Marine Corps, who received the donation on behalf of Toys for Tots. Following
the donation ceremony, MINI of Manhattan became "Santa's workshop," outfitted
like a traditional RIDEMAKERZ retail shop featuring "zones" where kids - with
the help of Panettiere and the U.S. Marine Corps - were able to create their
very own one-of-a-kind MINI RIDE.

The partnership between MINI USA, automaker of the iconic and uniquely
customizable line of passenger cars that made small cars cool, and RIDEMAKERZ,
the innovative new toy retailer whose concept of allowing kids the hands-on
experience of customizing one-of-a-kind RIDEZ was inspired by the successful
Build-A-Bear Workshop®, underscores the companies' shared commitment to
delivering products and experiences that reflect fun and creativity.

"We are delighted to have partnered with RIDEMAKERZ - a company that, like
MINI, values innovation and individualization and embodies those qualities in
its products," said Jim McDowell, Vice President of MINI USA. "We think
everyone - adults and kids alike - should have the opportunity to experience
the imagination and passion of MINI. That's why we're encouraging all
individuals to donate a MINI RIDE of their own to someone in need this holiday
season."

To donate a RIDE to Toys for Tots, consumers can visit a RIDEMAKERZ Shop, now
through December 13th, or go online to www.RIDEMAKERZ.com/mini, now through
December 31st. Consumers wishing to purchase and donate a MINI RIDE online can
simply click on "Give the Gift of MINI," which will allow them to choose a RIDE
and have it shipped directly to Toys for Tots organizations around the
country. As a part of MINI's Motoring Hearts program - which encourages MINI
owners and enthusiasts to give back to their favorite charities - this
initiative promises to help deliver the creativity and fun of the RIDEMAKERZ
MINI to numerous underprivileged children this holiday season.

"The RIDEMAKERZ experience is designed to provide choice, unleash creativity,
foster confidence, encourage collaboration and instill a sense of community.
These are our core values - or what we call The Five C'Z of RZ. MINI's focus
on customization, shared sense of adventure and contagious spirit of fun make
the partnership and the opportunity to participate in the Toys for Tots
donation a perfect fit with RIDEMAKERZ," says Larry Andreini, ZEO of
RIDEMAKERZ. "With more than 649,000,000 possible ways to customize a RIDE, we
are excited to be giving kids the gift of creativity - and the smallest MINI
ever - just in time for the holidays."

MINI RIDEZ Kids of All Ages Can Enjoy
The RIDEMAKERZ MINI guarantees a distinctive and truly one-of-a-kind holiday
gift for kids and car enthusiasts of all ages. Tapping into America's love of
cars and the massive car-customizing movement, RIDEMAKERZ invites guests, or
"customizers" into the ultimate car-customizing Shop where they can CHOOZE,
SONICIZE, MOTORIZE, MOBILIZE, CUSTOMIZE, PERSONALIZE and CRUIZE™ one-of-a-kind
RIDEZ. The cars can be tricked out with a variety of performance and styling
options so that no two MINI RIDEZ are alike. The companies also will offer a
limited quantity of special Launch Edition MINI RIDEZ, customized with
innovative graphics by renowned car customizer and MINI enthusiast Fireball Tim.

Available in four colors - Chili Red, Hot Orange, Laser Blue and Asphalt Black
- and priced at either $22 or $25, the RIDEMAKERZ MINIs are available online at
www.RIDEMAKERZ.COM, as well as at four RIDEMAKERZ Shop locations: Broadway at
the Beach in Myrtle Beach, SC, the Mall of America in Bloomington, MN, the
Spotsylvania Towne Center in Spotsylvania, VA and Castleton Square Mall in
Indianapolis (additional RIDEMAKERZ Shop locations will launch in Spring 2008).

RIDEMAKERZ®
RIDEMAKERZ mission is to have great fun making cool RIDEZ - with the ultimate
vision of contributing to the positive development of kidz. Inspired by
Build-A-Bear Workshop®, a partner and investor in the concept, RIDEMAKERZ is
about the joy and fun of creating something great, something artistic,
something unique and original. Visit www.RIDEMAKERZ.COM for more information.

MINI in the United States
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC which has been present
in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began
distributing vehicles in 2003. The BMW Group in the United States has grown to
include marketing, sales, and financial service organizations for the BMW brand
of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 338 BMW passenger car centers, 335
BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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