GIVE BACK THIS HOLIDAY WITH HASSLE-FREE DONATIONS TO TOYS FOR TOTS: MINI USA, RIDEMAKERZ AND TOYS FOR TOTS TEAM UP TO PROVIDE EASIEST WAY EVER TO DONATE A TOY CAR TO NEEDY CHILDREN

Woodcliff Lake, NJ December 14, 2007... You can now give this year's coolest
new gift to children in need without ever leaving your home or office. MINI
USA and RIDEMAKERZ® have partnered with Toys for Tots to provide the fastest
and easiest way ever to spread holiday cheer. Simply visit
www.RIDEMAKERZ.com/MINI through December 31 and choose from four different
customizable MINI RIDEZ to donate to Toys for Tots. Prices range from $22.00
to $36.00. Each RIDE comes with a set of custom decals and accessories and
will be shipped directly to Toys for Tots distribution centers nationwide.
Shipping and handling charges are covered by MINI USA and RIDEMAKERZ.

"We could not be more excited about this," said Larry Andreini, ZEO of
RIDEMAKERZ. "Just yesterday, we had one person donate 100 MINI RIDEZ with the
simple click of a mouse. There's no easier way to give back, so we hope
everyone who has ever thought about donating to Toys for Tots will now do so."

MINI USA and RIDEMAKERZ recently introduced the smallest MINI ever - the
RIDEMAKERZ MINI, a 12-inch, completely customizable toy replica of the iconic
MINI Cooper S. The partnership between MINI USA, maker of the iconic and
uniquely customizable line of passenger cars that made small cars cool, and
RIDEMAKERZ, the innovative new toy retailer that allows kids the hands-on
experience of customizing one-of-a-kind RIDEZ, underscores the companies'
shared commitment to delivering products and experiences that reflect fun and
creativity. The Toys for Tots initiative promises to help deliver the
creativity and fun of the RIDEMAKERZ MINI to underprivileged children around
the country.

RIDEMAKERZ®
RIDEMAKERZ mission is to have great fun making cool RIDEZ - with the ultimate
vision of contributing to the positive development of kidz. The RIDEMAKERZ
invites guests, or "customizers" into the ultimate car-customizing Shop where
they can CHOOZE, SONICIZE, MOTORIZE, MOBILIZE, CUSTOMIZE, PERSONALIZE and
CRUIZE™ one-of-a-kind RIDEZ. The RIDEZ can be tricked out with a variety of
performance and styling options. Inspired by Build-A-Bear Workshop®, a partner
and investor in the concept, RIDEMAKERZ is about the joy and fun of creating
something great, something artistic, something unique and original. Visit
www.RIDEMAKERZ.COM for more information.

MINI in the United States
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC which has been present
in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began
distributing vehicles in 2003. The BMW Group in the United States has grown to
include marketing, sales, and financial service organizations for the BMW brand
of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 338 BMW passenger car centers, 335
BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.



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