BMW GROUP FINANCIAL SERVICES ANNOUNCES FIVE EXECUTIVE APPOINTMENTS

Woodcliff Lake, NJ - March 31, 2008... BMW Group Financial Services of North
America has announced a number of new executive appointments. These changes
follow several years of asset growth, product portfolio expansion and continued
market diversification.

"BMW Group Financial Services continues to contribute significantly to the
company's broader growth strategy and financial success," said Edward A.
Robinson, President and CEO. "In just the past year, we've crossed the
threshold of $25 billion in serviced assets; celebrated the first anniversary
of Alphera Financial Services and launched up2drive.com. Our new executive
team, with a wealth of automotive financial experience, will support our
continued and successful growth, and that of our dealer partners, while
delivering premium service to our customer base."

The following changes take effect on April 1, 2008:

Martin Stremplat has been appointed Chief Financial Officer of BMW Financial
Services for the Americas Region, overseeing financial services functions in
North and Central America. Stremplat joined the BMW Group in 1998 in the
Corporate Audit department and was most recently in charge of accounting and
controlling at BMW Financial Services Germany, based in Munich. He held a wide
range of international positions supporting several international operations
including the Americas Region, Asia, and Europe. Before joining BMW Group,
Stremplat was in the Audit department at Deloitte in Munich, working with
clients in the financial services industry. He holds an MBA and Doctorate
Degree from the University of Augsburg in Germany, and received his masters in
Economics from Wayne State University in Detroit, Michigan.

Kerstin Zerbst has been appointed as the Chief Operations Officer as Vice
President, Operations at BMW Financial Service's office in Hilliard, Ohio, near
Columbus. Zerbst joined BMW Financial Services in June 2005 as CFO after
working in the BMW Group since 1999. Prior to coming to the US in her current
role, Zerbst was the CFO in Austria for Financial Services. Before joining BMW,
Zerbst's professional experience included sales and marketing positions with
Siemens Finance & Leasing in Munich, GVD Finance S.p.A. in Milan, Italy, and
Nixdorf Computer Leasing.

Shaun Bugbee will assume the role of Vice President, Sales Operations. Bugbee
has served in a variety of roles since joining BMW Financial Services in
February 1997; his most recent position was President, Alphera Financial
Services. In addition to strong dealer relationships, Bugbee's background
includes five years of experience with Toyota Motor Credit Corporation and
Lexus Financial Services and over five years of experience at Ford Motor Credit
Corporation.

Dan DeChristopher has been appointed Vice President, Sales and Marketing.
DeChristopher joined BMW Financial Services in August 1996 as the Asset
Servicing Manager at the company's operations base in Ohio; he later served as
General Manager, Retailer Services and General Manager, Sales and Marketing for
the Central Region before moving to a role with BMW of North America as Manager
of Marketing and Planning for the BMW Motorrad USA. In February 2004, he
rejoined Financial Services as General Manager, Sales Operations and was
appointed to Vice President, Sales Operations in September 2006. Prior to his
career with BMW Financial Services, DeChristopher held executive management
positions as both Harley-Davidson Financial Services and Nissan Motor
Acceptance Corp.

Fred Isele has been promoted to President, Alphera Financial Services. Isele
began his career at BMW Group in 1990 as a Regional Sales and Marketing Manager
in the Central Region. He left BMW North America in 1996 to assume senior
management positions at Bank of America's Auto Group and later Outboard Marine
Corporation. He rejoined BMW Financial Services in 2001 as General Manager,
Eastern Region. Most recently, he was General Manager of Sales and Marketing
for Alphera. He holds a BS in engineering from the United States Military
Academy at West Point and an MBA from Oklahoma City University.

About BMW Group Financial Services
BMW Group Financial Services was established in the U.S. in 1992 to support the
sales and marketing efforts of BMW of North America. Since then, the group
has expanded to provide service to markets in multiple countries and continues
to evolve beyond its role as a captive finance unit.

BMW Group Financial Services offers a wide range of leasing, retail and
commercial financing and banking products tailored to meet the needs of the BMW
customer. The group also provides financing to BMW dealers for expanding
dealership capabilities and enhancing overall operations. With more than $26
billion in serviced assets and 700,000 automotive lending customers, BMW Group
Financial Services finances over half of the BMWs sold or leased in the United
States. BMW Group Financial Services employs nearly 1,000 people, including
consultants and temporary workers, most of whom are located in the Hilliard,
Ohio Customer Service Center.

In 2001, the MINI Financial Services division was established to provide
support for the brand's dealer and customer networks by offering various
financing and leasing options. Alphera Financial Services was established in
2006 to provide financial services to dealers who are not part of the BMW and
MINI networks.

BMW Group Financial Services also offers credit card products through its
subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW
Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA,
LLC. BWW Insurance Agency, Inc., a property and casualty producer, is also
part of BMW Group Financial Services.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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