3-D VIRTUAL TOUR OF FIRST-EVER BMW X6 TO ROLL INTO LOBBIES OF BUILDINGS NEAR WALL STREET AS CENTERPIECE OF AD CAMPAIGN

BMW of North America Banking on Dynamic Hologram of World's First Sports
Activity Coupe to Reach Target Consumers in Financial Community

Woodcliff Lake, NJ - April 29, 2008... BMW of North America and its advertising
agency GSD&M Idea City are rolling out a 3-D virtual vehicle tour to herald the
arrival of the first-ever BMW X6. Going direct to target consumers with a
hologram of the vehicle, the world's first sports activity coupe will be
featured in prominent buildings in New York City's financial district over a
four-week period.

Employing patented technology from Dutch advertising company viZoo, the 2008
BMW X6 will be projected in three dimensions, appearing as a hologram, inside a
ten-foot square, BMW-branded enclosure. Inside the light-controlled space, an
animation suggesting the vehicle's unique combination of coupe agility and
sports activity vehicle versatility runs on a loop.

"Busy finance executives represent an important sampling of the target
consumers for the new BMW X6," said Jack Pitney, Vice President, Marketing, BMW
of North America. "Since these prospective buyers rarely have time to visit a
dealer showroom, our virtual tour allows them to 'experience' the performance,
agility and utility of the X6 by bringing the showroom to them."

An interactive touch-screen inside the enclosure will allow people to
manipulate the vehicle hologram to view different angles, experience the
interior, explore the vehicle features, and get a sense of the generous cargo
space.

"The BMW X6 doesn't look like anything BMW has ever produced - you have to see
it to believe it," said Duff Stewart, President and COO of GSD&M Idea City.
"Our goal was to put this amazing vehicle in front of its best prospects and
stop them in their tracks."

The BMW X6 virtual tours will be open in each New York City location on Monday
through Friday during regular office hours, and will be staffed by brand
ambassadors during peak times. The building locations and dates are as
follows:

* World Financial Center (225 Liberty St.) from April 21st - April 25th
* 245 Park Ave. from April 28th - May 2nd
* 1 Liberty Plaza from May 5th - May 9th
* 1 New York Plaza from May 12th - May 16th.

A media partnership has been forged with CNBC-TV to help further the BMW X6's
reach among members of the financial and business community. On the television
news network, the new BMW X6 will drive across the top of the screen as part of
a reverse stock ticker - a first for any advertiser. Additionally, BMW is the
first automotive company to sponsor a taping of CNBC-TV's "Power Lunch," on
location recently at The Four Seasons Restaurant in New York City, where
real-life power lunches take place everyday. The new BMW X6 was on display.

On the West Coast, a media partnership with Variety will introduce the BMW X6
to target consumers in the entertainment industry as part of the latest
installment of the "10 to Watch" series, "10 Innovators to Watch," in both
print and online editions dated May 5th. To extend the partnership with the
leading entertainment industry trade, BMW will join Variety in supporting the
Consumer Electronics Association's Digital Hollywood Conference in Los Angeles
from May 5th-8th. BMW will be the exclusive automotive sponsor of the
conference, will stage an X6 display in front of the conference venue and,
along with Variety, a Digital Hollywood media partner, will host a "10
Innovators to Watch" panel discussion followed by a cocktail party.

Aggressively styled print ads telegraph the attitude of the new vehicle with
bold taglines like "Coupe's evil twin" and "What is it? What isn't it" set in a
heavy typeface. The ads will appear in April, May, and June issues of national
business/financial, lifestyle and automotive enthusiast magazines, including:
Forbes, The Economist, Condé Nast Portfolio, Robb Report, The New Yorker, Cigar
Aficionado, Automobile, and Road and Track.

A national cable television spot, directed primarily at viewers of business,
news and sports networks, supplements the campaign. The 30-second piece,
entitled "Clay," shows a lump of clay morphing between a variety of vehicle
shapes, evoking the BMW X6's performance-based roots, until finally landing on
the distinctive form of the sports activity coupe. The clay model is replaced
by a Vermillion Red Metallic BMW X6, and a voiceover says, "The coupe has been
reshaped. The all-new BMW X6." The spot will appear on such national cable
television networks as Bloomberg, MSNBC, CNBC, CNN, Fox News, ESPN, NFL Draft
on NFL Network, The Golf Channel, NBA Playoffs on TNT, and the Speed Channel.
Other highlights of the comprehensive ad campaign for the 2008 BMW X6 include:
* Spots on the Captivate Network, which delivers news, entertainment, and
advertising to digital screens in the elevators of premier office towers in
North America's top 23 markets.
* A specially designed BMW X6 web site for Apple iPhone users, and the ability
to drive information direct to other "smart phone" devices in response to a
text message inquiry from the user.
* A prominent banner ad on the Bloomberg Terminals relied on by members of the
financial community for real-time and historical stock information.
* A BMW sponsorship of Morningstar.com's premium subscription content that will
make it available to users free of charge from April 29th - June 7th, and will
feature an animated BMW X6 that will drive across the screen when users submit
stock information inquiries.
* An online presence through financial page takeovers of business and financial
web sites like LinkedIn.com, Forbes.com, TheStreet.com, and Morningstar.com.
Also, online creative will appear in Variety.com and select in-market
automotive web sites.
* Airport billboards that proclaim "After you land, fly" and "The goose bumps
begin at deplaning" are slated to appear in 15 airports covering 10 domestic
markets.

A virtual design studio tour on the BMW web site will allow visitors an inside
look at the design and development of the BMW X6. Modeled on the BMW design
studio in Munich where the world's first sports activity coupe was conceived,
the interactive piece will be available at:
http://www.bmwusa.com/Standard/Content/AllBMWs/FutureVehicles/X6/X6TeaserExplore
.aspx#studio

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sports Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists online at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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About GSD&M Idea City
Through 36 years of helping grow some of the world's most successful brands,
GSD&M Idea City has become a leading national marketing communications and
advertising company using the power of Purpose-based Branding and Dynamic
Collaboration to create a destination for visionary ideas that make a
difference for our people, our clients, our country and the world. For more
information, go to www.IdeaCity.com. GSD&M Idea City is part of Omnicom Group,
Inc. (NYSE: OMC)

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