UPDATE: MINI COOPER S PLAYS FEATURE ROLE IN ROBERT LUDLUM'S THE BOURNE CONSPIRACY VIDEO GAME

MINI USA and Vivendi Games Collaboration Results in Iconic Car's Integration
into the Ultimate Spy Adventure

Woodcliff Lake, NJ - June 24, 2008... The search for a fast and agile getaway
car for the latest edition of Robert Ludlum's The Bourne Conspiracy(TM) video
game led to the MINI Cooper S being featured in the game's adrenaline-pumping
driving sequences. Developed by High Moon Studios for Sierra Entertainment, a
global division of Vivendi Games, the highly anticipated video game for the
Playstation(R)3 computer entertainment system and the Xbox 360(R) video game
and entertainment system made its worldwide debut earlier this month.

Based on Ludlum's novels and the trilogy of blockbuster films, The Bourne
Conspiracy video game allows players to take on the persona of superspy and
trained assassin Jason Bourne and engage in a variety of adventures in
espionage - from hand-to-hand combat, to dramatic evasions and escapes, to
high-speed pursuit in a Chili Red MINI Cooper S.

"The role of the MINI Cooper S in The Bourne Conspiracy game is a great fit for
the MINI brand. As the featured vehicle and Bourne's getaway car, this
integration allows us to demonstrate the agility and performance that's
inherent in the full line of MINI vehicles," said Kate Alini, MINI Marketing
Communications manager. "The association with The Bourne Conspiracy game and
the additional promotional opportunities we've received will help us reach the
male demographic in a powerful, organic way."
The unique collaboration between MINI USA and Vivendi Games resulted in a
number of in-game integration and promotional opportunities, including: MINI
Cooper S integration as the featured vehicle in the game's driving sequence,
in-game MINI billboards and MINI dealerships, inclusion in the game trailer
video, and integration into The Bourne Conspiracy game point-of-sale, TV
spots, and cinema advertising. In addition, The Bourne Conspiracy game will
be promoted on MINIUSA.COM with video clips, character bios and downloadable
wallpaper images.

"We are ecstatic to work with MINI as both an in-game and out-of-game partner
for The Bourne Conspiracy. The MINI played an integral part in the first movie
and we wanted to maintain that tradition and integrity as we brought the Bourne
brand to life in the video game," said Ami Blaire, vice president Integrated
Marketing, Vivendi Games. "The collaboration has been outstanding and we
couldn't be happier. In fact, several of their dealerships nationwide are
handing out demos of the Xbox® 360 version of the game and The Bourne
Conspiracy will be part of the MINI Takes the States tour, as well as featured
on their web site launching this month."

Thousands of MINI enthusiasts attending MINI Takes the States 2008 events in
four cities this summer - Miami, Boston, Chicago, and Los Angeles - will be
among the first to experience the action-packed game at Robert Ludlum's The
Bourne Conspiracy Video Game / Game Crazy Gaming Experience. MINI Takes the
States 2008 celebrates the spirit of the MINI brand in the U.S., and fosters a
sense of community among a growing group of passionate owners and
enthusiasts.

For a demo of The Bourne Conspiracy video game, visit: MINIUSA.COM.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC which has been present
in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began
distributing vehicles in 2003. The BMW Group in the United States has grown to
include marketing, sales, and financial service organizations for the BMW brand
of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

About Sierra Entertainment
Sierra Entertainment (www.sierra.com), a global division of Vivendi Games,
creates and publishes innovative, high-quality interactive entertainment for
video game systems, handheld gaming devices and personal computers. Sierra
Entertainment features a portfolio of titles based on original IP and popular
licenses from industry-leading content partners, including F.E.A.R.®, Crash
Bandicoot®, Spyro the Dragon®, Scarface™ and Ice Age™. Sierra Entertainment
has four integrated internal studios providing creative talents and development
capabilities across multiple gaming genres: High Moon Studios in San Diego, CA;
Massive Entertainment in Malmö, Sweden; Radical Entertainment in Vancouver, BC;
and Swordfish Studios in Birmingham and Manchester, England.

Information about Robert Ludlum's The Bourne Conspiracy video game is
available to consumers via the Internet at: www.bournethegame.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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