EWAN McGREGOR AND CHARLEY BOORMAN'S ULTIMATE MOTORCYCLE ADVENTURE, LONG WAY DOWN, RIDES ONTO THE BIG SCREEN JULY 31

One-Night-Only Event is Prelude to 10-part TV series, Airing August 2, on Fox
Reality Channel

Woodcliff Lake, NJ - July 24, 2008...Two BMW motorcycles, two best friends and
15,000 miles add up to one epic adventure. Join Ewan McGregor and Charley
Boorman as they embark on a motorcycle expedition of a lifetime, riding 15,000
miles on BMW R 1200 GS Adventure motorcycles through 20 countries from Scotland
to South Africa in Long Way Down. Created from more than 1,200 hours of
footage for a one-night-only event shown in select movie theaters nationwide,
Long Way Down delivers a unique movie-going experience, following McGregor and
Boorman as they face challenges from unknown and unforgiving terrain, which
tests their endurance, driving skills and their friendship.

"There is something liberating about just having what you need, on your bike,"
said McGregor. "A tent, a roll mat, a little bit of food, a bit of petrol in
your tank and a vague idea of where you're going and that's all you need. There
is something beautiful about that."

Exclusively edited by directors David Alexanian and Russ Malkin for this
one-night special event, the Elixir Films and Big Earth production of Long Way
Down is presented in High Definition by NCM Fathom and Wasserman Media Group,
in association with Fox Reality Channel, BMW and the American Motorcycle
Association on Thursday, July 31st at 7:30 p.m. local time. Long Way Down can
be seen in more than 430 participating AMC, Celebration! Cinema, Cinemark USA
Inc., Clearview Cinemas, Goodrich Quality Theaters, Kerasotes ShowPlace
Theatres, National Amusements and Regal Entertainment Group movie theatres, as
well as the Penn Cinema (Lititz, PA) through NCM's exclusive Digital Broadcast
Network - North America's largest cinema broadcast network. For ticket
information and a complete listing of presenting theaters, visit
www.FathomEvents.com (theaters are subject to change).

Directed and produced by Alexanian and Malkin, Long Way Down takes viewers
along for the 15,000 mile ride across two continents starting at John O'Groats
in Scotland, through Egypt, Libya, Ethiopia, Uganda, Rwanda, Tanzania, Botswana
and finishing at the most southern post of South Africa - Cape Agulhas. Riding
BMW R 1200 GS Adventure motorcycles, the friends experience some of the most
incredible natural and cultural wonders the world has to offer, including the
African wildlife. In addition, the duo partnered with UNICEF by assisting the
organization in bringing health care and mine awareness to children in Northern
Uganda and Ethiopia, as well as child care to orphans in Malawi.

"It was truly a privilege for our team to travel through 15 African countries
and shoot 1,200 hours of High Definition footage," said Alexanian, Long Way
Down director. "Not a day went by when we weren't thinking how breathtaking it
would be to blow it up for the big screen and give audiences a unique
uninterrupted version of Ewan and Charley's adventure."

Long Way Down is the highly anticipated follow-up to Long Way Round, the duo's
2004 epic journey, in which they circumnavigated the world from London to New
York, riding East, via Eurasia and North America. It became an instant
television series hit in Europe and the United States and has since sold over
one million DVDs and 900,000 books worldwide. Inspired by their first
experience, McGregor and Boorman returned to the open road in May 2007 for Long
Way Down.

Stay Tuned. Fox Reality Channel's Newest Original Series Long Way Down
Premiers August 2 at 9:00 p.m. (ET/PT)

Those who miss the feature film will have another opportunity to see Long Way
Down - in the comfort of their homes. Fox Reality Channel, the only
all-reality, 24-hour cable and satellite network, will present Long Way Down in
a 10-part television series beginning Saturday, August 2 at 9:00 p.m. ET/PT.
The series is directed and executive produced by David Alexanian (Elixir Films)
and Russ Malkin (Big Earth), who also served in the same capacities on the
original series Long Way Round.

The series follows best friends, McGregor and Boorman, as they travel through
numerous countries including Egypt, Kenya, Tanzania, Ethiopia and Namibia,
exploring the various cultures and natural wonders they encounter along the
way. Their course stretches 85 days, crosses two continents and is filled with
innumerable adventures and challenges. McGregor's wife, Eve Mavrakis, joins the
show for the first time, and introduces an all- new dynamic to the team as she
rides along with them for a leg of the journey. In addition to lending a
personal hand to projects for UNICEF, McGregor and Boorman also raised over $1
million for Children's Hospice Association and Riders for Health through the
show.

"Ewan and Charley's journey from Scotland to South Africa is even more
demanding, more riveting and more real than their previous journey," said David
Lyle, President, Fox Reality Channel.

Fox Reality Channel is bringing the popular series to American audiences for
the first time after its successful run as the #2 program on the BBC2 (UK)
where it aired last fall. Fulfilling its brand promise, Fox Reality Channel is
also going to extend the consumer experience by producing a comprehensive
microsite, which will include exclusive video content, an interactive map and
the exclusive "Long Way Down Explore! Sweeptakes," sending a lucky viewer on
his or her own African adventure. Additionally, a hardcover book titled Long
Way Down, chronicling McGregor and Boorman's journey, was released by Atria
Books, a division of Simon & Schuster, on July 15. EMI America Records will
release the series' soundtrack on CD and digitally, August 5. In October, upon
conclusion of the series run on Fox Reality Channel, EMI America Records will
release Long Way Down on DVD.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant
for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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