BMW OF NORTH AMERICA APPOINTS NEW EXECUTIVE VICE PRESIDENT OF OPERATIONS

Woodcliff Lake, NJ - July 25, 2008... BMW of North America, LLC., the U.S.
division of the German manufacturer of premium vehicles and motorcycles, today
announced the appointment of Peter Miles to the position of Executive Vice
President of Operations, effective September 1st, 2008. Miles replaces Howard
Mosher who retired earlier this year.
 
In this function Miles will report to Jim O'Donnell, President of BMW of North
America, LLC. Miles, 47, will be responsible for all BMW sales operations and
dealer relations within the U.S.  

"This position is vitally important to our implementing the right revenue
enhancing actions that help maintain our retail network's strong market
position in light of the dynamic change the U.S. automobile business is
experiencing," said Jim O'Donnell, President of BMW of North America, LLC.
"Peter's background and skills are an important part of our success in this
work."
 
Born in England, Miles began his career as a management consultant at Anderson
& Co and as a divisional managing director at Burdens Group. In 1996, he moved
to the United States to join BMW Group's former Land Rover organization, where
he was Vice President Retail Operations for North America. Following the BMW
Group's sale of the sports utility vehicle brand to Ford Motor Company in 2000,
he stayed with Land Rover for two years until rejoining BMW Group in September
2002 as General Manager, Western Region for Rolls-Royce Motor Cars North
America. In June 2005, after the launch of the new Rolls-Royce Phantom, Miles
assumed the position of President of Rolls-Royce Motor Cars North America, LLC.
Since March 2007 Miles has been Regional Vice President of BMW's Central Sales
Region based in Chicago.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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