MINI ANNOUNCES "MINI ROOFTOP NYC"

Cultural Festival Open to Public to Take Place on NYC Rooftop in September 2008.

Munich/New York. MINI ROOFTOP NYC, a cultural event series bringing together
high-profile performances, discussions and events, will take place in New York
City from September 4th to September 13th 2008.

Hosted on a New York City rooftop by MINI and based on the automotive brand's
international campaign for the "Creative Use of Space," the MINI ROOFTOP NYC
initiative is intended to give a platform for artists and performers -
established and emerging - to unfold their creativity. The MINI ROOFTOP NYC
will be a place for artistic appreciation and collaboration. The venue will
provide the public with collaborative facilities and exclusive events featuring
icons of art, music, fashion, design, wellness, and more. Truly democratic in
its design, much of the 10-day series will be open to the public, bringing
together New York City's creative crowd with thought leaders from various
arenas.

The series will kick off on September 4th 2008 with a 'big bang' event, curated
by international style publication, "Dazed and Confused". Top band, MGMT are
set to headline the evening with an exclusive one hour performance. They will
be followed by DJs, Vito Roccoforte and Gabe Andruzzi from electronic indie
band, The Rapture.

As part of the MINI ROOFTOP NYC community challenge, starting August 1st, DJs
will have the opportunity to go to MINIspace.com and compete for the chance to
perform for an hour at one of the evening events. In addition, there will be a
competition, where people are invited to submit design proposals for the MINI
Clubman Shuttles that will be transporting guests to and from the rooftop. The
best proposals uploaded via MINIspace.com between August 7th and 29th 2008 will
be printed on the roof tops of all the MINI Clubman shuttles.

MINI ROOFTOP NYC will provide visitors a wealth of amenities for relaxation and
creativity including a lounge area, sun deck, art and photography studio space,
free wifi access and much more. Architecturally, MINI ROOFTOP NYC is a fusion
between the natural and artificial elements where an organic hill is suspended
in an abstract architectural grid to create a jarring break with the typical
landscape of the city. New York based architecture firm, HWKN, has been
commissioned to design the space. The design is unique and features a
collection of elements that punctuate the ubiquitous grid. These include a
grassy lounging hill with seating dimples, a performance stage embedded in a
large scale existing billboard, a lighting tower to cast light over the space
and to act as a visual icon on the skyline, and a panorama bar overlooking the
Hudson River.

High-profile contributors, performances and events will be released later this
month. For more information visit www.MINIspace.com. For more information about
MINI visit www.MINI.com.

For accreditations during the event series please contact our agency BNC :
Kimberly Bernhardt - kbernhardt@bncpr.com / +001-212-253-4664.
Amy Glickman - aglickman@bncpr.com / +001-212-253-4659.

High resolution photographic material can be downloaded from the BMW Group
PressClub at www.press.bmwgroup.com.

For further questions please contact:

Corporate Communications

Giuseppe Faranna, BMW Group, Spokesperson Lifestyle MINI
Telefon: +49 (0)89 382- 51735, Fax: +49 (0)89 382- 28017

Cypselus von Frankenberg, BMW Group, Head of Product Communication MINI
Telefon: +49 (0)89 382- 30641, Fax: +49 (0)89 382- 20626

Media Website: www.press.bmwgroup.com
e-mail: presse@bmw.de