BMW OF NORTH AMERICA, LLC SUPPORTS AUTOMOTIVE YOUTH EDUCATION; CORPORATION'S EASTERN REGION HEADQUARTERS PROVIDES LEARNING LABORATORY FOR STUDENTS

Donation Ceremony of BMW Vehicle to Local Passaic County Technical Institute
Automotive Program of Rolling Automotive Laboratory

Woodcliff Lake, NJ - August 4, 2008... Passaic County Technical Institute
students got a glimpse of their future with the donation of a BMW 745i which
will be used as a state of the art automotive teaching tool. The students are
members of Automotive Youth Educational Systems (AYES), a nationwide
partnership among automotive manufacturers, participating dealers, and selected
high/prep schools. This event was highlighted when Passaic County Technical
Institute received the vehicle Thursday, July 31, 2008 donated by BMW of North
America, LLC (BMW NA) to the school at 11:00AM.

Gene Donnelly, Vice President for the Eastern Region of BMW North America, LLC
stated that "It is essential that we continue to use opportunities like this to
reach out to the technicians of the future and excite them about the many
possibilities available with a career in the automobile industry. The
technology in the cars today is advancing so rapidly that we need the best and
the brightest to consider a career in our industry".

The donation ceremony was held at the school (45 Reinhardt Rd., Wayne, NJ).
Gene Donnelly presented the BMW 745i vehicle to be used as a "four-wheeled
educational laboratory". Passaic County Technical Institute's Chief School
Administrator, Diana Lobosco, accepted the car on behalf of Passaic County
Technical Institute's AYES-affiliated program Automotive Technology Program
which will also benefit from the BMW curriculum offered at the high school.
Other senior administrators of Passaic County Technical Institute's Board of
Education also attended the Donation Ceremony.

"We are truly excited and thankful to BMW NA, LLC for providing Passaic County
Technical Institute with a new lab vehicle," said Larry Cummings, AYES
President. "With the ongoing commitment and dedication from our OEM partners,
our AYES Program will continue to be the first step in a long term solution to
developing quality entry level technicians."

In addition to BMW's collaboration with Passaic County Technical Institute and
other AYES Programs across the state of New Jersey and the United States, BMW
has actively developed programs to train service technicians. In 1986, as part
of its ongoing commitment to educating the next generation of automotive
technicians, BMW initiated the STEP (Service Technician Education Program)
program to keep pace with the need for highly skilled service technicians. STEP
has since graduated more than 2,000 technicians from its eight regional
training facilities throughout the U.S.

With more than 2 million BMWs on the road today, and new vehicle sales expected
to reach 300,000 annually in the next few years, the need for highly skilled
technicians to diagnose and repair these increasingly sophisticated automobiles
continues to escalate. In fact, the acute shortage of qualified service
technicians is a growing challenge for all automakers and dealers nationwide.

A great deal of career opportunity exists in the automotive services industry. 
According to the U.S. Department of Labor, an estimated 35,000 new automotive
technician jobs are need each year through 2010.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

Automotive Youth Educational Systems, Inc.
Automotive Youth Educational Systems, Inc. (AYES) is a partnership among
participating automotive manufacturers, the National Automobile Dealers
Association, Automotive Trade Association Executives, State Departments of
Education and Labor, local dealerships and select high schools across the
country. AYES' goal is to encourage quality students with a good mechanical
aptitude to pursue careers in the fields of automotive technology and prepare
them for entry-level positions in dealerships.

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Information about AYES can be found at www.ayes.org.

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