THE WAIT IS OVER! THE 2009 F 800 GS ARRIVES AT U.S. BMW MOTORRAD DEALERS

BMW Motorrad's Year of the Enduro Continues with the Arrival of a Powerful
Dual-Purpose Twin

Woodcliff Lake, NJ - August 29, 2008... There's still time to rule the woods,
the desert and a four-lane highway with a versatile new ride this summer.
After much anticipation in the motorcycling community, the all-new 2009 BMW F
800 GS has arrived at U.S. BMW Motorrad dealers.

On the road, the F 800 GS offers impressive speed and acceleration with its
six-speed gear box and parallel twin engine, delivering 85 horsepower and 62
lb/feet of torque. Features like heated hand grips, available ABS (which can
be turned off when riding off-road) and an on-board computer provide the
comfort and safety of a long-distance touring bike.

For off-road riding, the F 800 GS comes equipped with 21inch front and 17 inch
rear wire spoked wheels, wide foot pegs, an underseat 4.2 gallon gas tank for
better weight distribution, and a standard under-engine skid plate. Possessing
the power-to-weight ratio of a high-performance enduro, the feisty F 800 GS is
a lean, mean impressive handling machine - no matter where the road leads.

The 2009 F 800 GS has a manufacturer's suggested retail price of $10,520
(excluding freight). The Standard Package, offered at a manufacturer's
suggested retail price of $12,025 (excluding freight) includes heated hand
grips, Anti-Lock Brakes, an on-board computer, and white (clear lens) turn
signals. It is available in two colors - Dark Magnesium Metallic and Sunset
Yellow.

Rooted in BMW History
The F 800 GS is the latest addition to BMW Motorrad's dual-sport model lineup.
The bike follows in the footsteps of the highly acclaimed R 1200 GS - which
traces its roots back to the early 1980s when BMW won the grueling Paris-Dakar
rally four times with its trailblazing dual-purpose R 80 GS.

BMW Motorrad's GS model line also includes the upgraded R 1200 GS and GS
Adventure. Since their debut in 2004, the versatile R 1200 GS and its rugged
companion, the R 1200 GS Adventure, have earned praise from motorcycle
enthusiasts and the press for their exceptional performance both on and off the
road.

The R 1200 GS has earned award after award, including Cycle World's Best Open
Class Street Bike and the International Journalist's Panel "Best Bike in the
World."
The R 1200 GS Adventure was named "Best Adventure Bike" three years in a row by
editors of Motorcyclist Magazine.

Ready for Competition
With its wide range of enduro motorcycles and increasing numbers of riders who
enjoy the "adventure sport" lifestyle, BMW Motorrad is celebrating 2008 as the
"Year of the Enduro" by launching the BMW Motorrad International GS Trophy
competition on new F 800 GS bikes.

The International GS Trophy is a skills-based contest with GS riders coming
from all over the world for a final meeting to pick the best of the best in
Tunisia, North Africa, October 15 - 24. The competition is not a race, but a
lengthy and challenging ride, both on and off-road, through the rugged
countryside of Tunisia.

The event will include numerous tests in individual riding skills and group
teamwork to overcome natural and manmade obstacles in the course of the ride.

A team of six riders is selected to compete for the GS Trophy from each of the
following BMW Motorrad markets: the United States, Germany, the UK, France,
Italy and Japan. Three of the six riders will be journalists, while the
remaining three will be GS owners selected by BMW Motorrad in each market. BMW
GS and G 650 Xchallenge owners from the U.S. had until July 24, 2008 to submit
applications to participate in the 2008 International GS Trophy Competition.
For more information about the event, visit xplorGS.com

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant
for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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