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PressClub USA · Article.
MINI AT THE 2008 PARIS MOTOR SHOW
Wed Sep 17 18:15:00 CEST 2008 Press Kit
The MINI brand is continuing its overwhelming story of success - now taking a new approach with the MINI Crossover Concept. This Design Study offers a fascinating outlook at a new facet of the brand powerfully expressed by a truly innovative body concept - the fourth body variant, to be precise, following the classic two-door, the MINI Convertible, and the MINI Clubman.
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Thomas Plucinsky
BMW Group
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Author.
Thomas Plucinsky
BMW Group
1. Entering the Fourth Dimension: The MINI Crossover Concept. 2. The Current MINI Range at the 2008 Paris Motor Show.
The MINI brand is continuing its overwhelming story of success - now taking a
new approach with the MINI Crossover Concept.
This Design Study offers a fascinating outlook at a new facet of the brand
powerfully expressed by a truly innovative body concept - the fourth body
variant, to be precise, following the classic two-door, the MINI Convertible,
and the MINI Clubman.The MINI Crossover Concept is a new model variant for the
first time measuring more than four metres in length, with four drive wheels,
four doors and four single seats. These features alone place the new car right
in the line of vision of new target groups seeking to combine the individual
style of the brand with enhanced versatility within the interior and innovative
functionality throughout.
A universal, multifunction fastening rail, the MINI Center Rail, extending
between the seats on the centre console of the MINI Crossover Concept, offers
not only offers unconventional storage options, but also provides a consistent
link between the front row of seats and the rear. A further highlight within
the MINI interior is the innovative central instrument in three-dimensional
finish, the MINI Center Globe. This combined control and display unit formed as
a globe featured for the first time in an automobile worldwide sets new
standards for the integrated control of entertainment, communication,
navigation, and vehicle functions.
The MINI brand is making a more appealing and diverse appearance than ever
before at the 2008 Paris Motor Show. Presenting the new MINI and the MINI
Clubman, the brand has already set new standards this year for driving pleasure
and individual style combined with outstanding efficiency and supreme quality.
And now, with a particularly sporting addition to the model range, MINI is once
again highlighting its exceptional position as a manufacturer of extremely
agile small premium cars at the Paris Motor Show.
Just a few weeks after the successful market launch, the MINI John Cooper Works
and the MINI John Cooper Works Clubman are both making their debut at the 2008
Mondial de l'Automobile.