Woodcliff Lake, NJ - November 19, 2008... The 2009 BMW X5 Sport Activity
Vehicle has been recognized as the leader in the luxury crossover category of
Kelley Blue Book's kbb.com 2009 Best Resale Value Awards. With this latest
honor, BMW has garnered a total of 12 awards since the program was established
in 2003.
"We are very pleased to receive this honor for the BMW X5," said Robert Frisch,
Vice President, Western Region, BMW of North America, LLC. "Certainly, this
award underscores BMW's commitment to product excellence, which extends beyond
superior performance, luxury and safety to deliver outstanding value for our
customers."
Kelley Blue Book, a leading provider of new- and used-vehicle information,
derives its resale value projections from current vehicle data, sales data,
market conditions for each vehicle, competition within vehicle segments,
expectations of the future economy and the combined experience of Kelley Blue
Book's team of market and pricing analysts. Values reflect projected wholesale
pricing for clean, reconditioned vehicles at the end of a five-year lease or
ownership period.
"Of all the crossover vehicles in what has become a booming category, the BMW
X5 is, by a large margin, the most exhilarating to drive," said Jack R. Nerad,
executive editorial director and executive market analyst for Kelley Blue Book
and kbb.com. "When others said it was impossible to keep BMW's character in a
versatile vehicle like a crossover, BMW engineers proved them wrong by
delivering a vehicle that is as rewarding to drive as a top-ranked sports
sedan."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.
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