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PressClub USA · Article.
BMW GROUP SELLS 70,405 VEHICLES WORLDWIDE IN JANUARY
Fri Feb 06 16:15:00 CET 2009 Press Release
Ongoing challenges in the global automotive markets resulted in a decrease in sales at the BMW Group in January. In the month under review the Group sold 70,405 (prev.yr.: 92,849) vehicles of its three automobile brands, BMW, MINI and Rolls-Royce - 24.2% fewer than in January 2008.
Strong demand for new BMW 7 Series
Munich. Ongoing challenges in the global automotive markets resulted in a
decrease in sales at the BMW Group in January. In the month under review the
Group sold 70,405 (prev.yr.: 92,849) vehicles of its three automobile brands,
BMW, MINI and Rolls-Royce - 24.2% fewer than in January 2008.
In the first month of the new year the BMW brand reported 60,248 (prev.yr.:
77,351) deliveries - 22.1% lower than for the same period last year. In the
month under review 10,120 (prev.yr.: 15,457 / -34,5%) customers bought a MINI
brand vehicle.
The MINI sales reduction was in part due to the lack of availability of the
MINI Convertible which ended production in mid 2008 with the new model launch
scheduled for March 28th. The previous model accounted for a substantial share
of total MINI retail, averaging 16% of sales. More than 164,000 of MINI's
soft-top models were sold between 2004 and 2008, which by far exceeded
expectations. In January Rolls-Royce handed over 37 automobiles to customers
(prev.yr.: 41 / -9.8%).
Ian Robertson, Member of the Board of Management of BMW AG, responsible for
Sales and Marketing: "Current market conditions remain extremely challenging.
However, our Efficient Dynamics strategy is expected to continue to provide
momentum for the BMW Group with more and more European countries moving towards
CO2-based vehicle taxes. No other manufacturer reduced its fleet's CO2
emissions more than the BMW Group last year."
Deliveries of the BMW 7 Series continue to do well as a result of the European
market launch of the new model. With 2,498 units sold, 5.1% more vehicles were
delivered in January than in the same month last year. Sales of BMW's flagship
are expected to get another strong boost when the Series is also launched in
China (in late January) and the United States (in mid-March). These markets
accounted for more than 50% of the previous model's total retail. Demand for
the BMW X6 also continues to be strong, with 2,846 deliveries, as well as for
the new BMW 1 Series Coupé, which saw a major increase in sales (+81.6%) to
1,295 (prev.yr.: 713) units.
BMW Motorrad started the year well. Against the overall negative market trend,
BMW Motorrad exceeded the previous year's sales (prev.yr.: 3,689/ +1,1%) for
January with 3,731 units sold. This was largely due to continued strong demand
for the F 650 GS and F 800 GS two-cylinder motorcycles which were introduced
during the course of last year. The company expects to receive a further boost
from the launch of the revised K models K1300R, K1300S and K1300GT on the
market in February.
BMW Group sales in January 2009 at a glance
In January 2009 Compared with previous year
BMW Group Automobiles 70,405 -24.2%
BMW 60,248 -22.1%
MINI 10,120 -34.5%
Rolls-Royce 37 -9.8%
BMW Motorcycles 3,731 +1.1%
If you have any queries, please contact:
Corporate and Governmental Affairs
Markus Sagemann, Business Communications
Telephone: +49 89 382-68796, Fax: +49 89 382-24418
Marc Hassinger, Business and Financial Communications
Telephone: +49 89 382-23362, Fax: +49 89 382-24418
Media website: www.press.bmwgroup.com,
E-mail: presse@bmwgroup.com