CHANGE AT THE TOP OF BMW WELT

Karl Baumer takes over management of BMW Welt / Rudolf Wiedemann moves to BMW
Group Brand Management.

Munich. Karl Baumer (55) took over the management of BMW Welt from Rudolf
Wiedemann (57) as of 1 February 2009. The functions of BMW Group Classic and
BMW Welt will be combined under Baumer's leadership. Rudolf Wiedemann, who was
responsible for BMW Welt for almost seven years, is now moving to BMW Group
Brand Management, where he will in future be responsible for the Marketing
Governance and Operations Division. His new area of work will then include
trade fairs and events, market research, Corporate Identity and marketing
innovations for all three of the Group's brands.

Karl Baumer has been working in various functions in the company for 27 years
now. After joining the Controlling division, Baumer, who has degrees in both
engineering and business management, worked initially in product marketing for
the BMW 5 Series range. After this, he took over the Special Equipment business
in the Marketing division before becoming Product Strategy manager. This was
followed by four years as Director of Engineering at Rolls Royce. After this,
Munich-born Baumer was responsible for brand, price and product strategy in
Group Marketing. Since May 2007, he has been head of BMW Group Classic, which
was at that time still known as BMW Group Mobile Tradition and which worked on
the glorious history of the company."With BMW Welt and BMW Group Classic, we
have two important tools for brand leadership and presentation," says Karl
Baumer, as he looks forward to his new task.

Rudolf Wiedemann, who was born in Augsburg, has been with the BMW Group for
over 30 years, working in a wide variety of functions. Most recently, he worked
for seven years in BMW Welt, including five years as BMW Welt project manager
and, after the completion of the building, another two years as head of BMW
Welt. Wiedemann has the following to say about his new challenge: "It is great
to be able to carry over my enthusiasm for the BMW brand, which has defined my
whole working life to date, to the Group's other brands."

After joining BMW, the business management graduate worked initially in various
After Sales functions, including market analysis, product planning, prices
planning and sales promotion. After this, Wiedemann worked for a year as head
of Product Management and Sales Promotion in the After Sales division before
taking over the management for the project planning and controlling of a
project for systematic activation of the market in the After Sales division.
This was followed by positions of managerial responsibility in Advertising and
Trade Marketing for parts and accessories and Automobile Sales Training.
Following this, Wiedemann was head of the Training Centre for the Germany
Region for eight years, where he was also responsible for a program for
improving processes in the showrooms. He was also head of Marketing for the
Germany Region for a further five years. He then took over the management of
the BMW Welt project in April 2002.

If you have any questions, please contact:

Corporate Communications
BMW Group
Helmut Pöschl
Spokesman BMW Welt
Phone: +49-89-382-45500
Fax: +49-89-382-45501
mailto: Helmut.Poeschl@bmw.de

BMW Group
Michael Rebstock
Group Communication and Policy
Spokesman, HR Germany
Phone: +49-89-382-20470
Fax: +49-89-382-24418
mailto: Michael.Rebstock@bmw.de

Internet: www.press.bmwgroup.com
e-mail: presse@bmw.de