BMW OF NORTH AMERICA ANNOUNCES CHANGES IN MANAGEMENT TEAM

Arturo Pineiro appointed to Vice President Central Region. Dan Creed to follow
Alan Harris as Vice President Aftersales. Alan Harris appointed to Managing
Director of BMW Group's Regional Office Eastern Europe, Africa, and Caribbean.

Woodcliff Lake, NJ - March 2, 2009... BMW of North America, LLC, the U.S.
division of the German manufacturer of premium vehicles and motorcycles, today
announced new appointments within its sales and aftersales operations to
bolster its management team.

Arturo Pineiro will become Vice President of the company's Central Region based
in Chicago. In his new function, effective May 1, he will be responsible for
sales of BMW and MINI vehicles in 15 Midwestern states. Currently, Pineiro is
the CEO of BMW Group Central and South America based in Buenos Aires, a
position he has held since January 2008. Prior to that, Pineiro headed the U.S.
unit of BMW's Motorcycle business. Pineiro, 43, has been with the company since
1995.

Dan Creed will assume the position of Vice President Aftersales, BMW of North
America effective April 1. Currently, Creed is Vice President of the company's
Southern Region based in Atlanta, a position he has held since January 2006.
Prior to that, he was the Eastern Region Sales and Marketing Manager. Creed,
42, has been with the company since 1996.

Also starting April 1, Alan Harris will assume the position of Managing
Director of BMW Group's Regional Office Eastern Europe, Africa, and Caribbean
and will be based in Munich, Germany. Currently, Harris is the Vice President
Aftersales of BMW of North America, a position he has held since November 2003.
In this role, he has been responsible for all service and parts business
development for the U.S. Prior to that, Harris was General Manager of BMW Group
Australia, LLC, responsible for Sales and Marketing. Harris, 50, has worked for
the BMW Group since 1987.

In making the announcement of these changes Jim O'Donnell, President of BMW of
North America, LLC said: "With these announcements we continue to strengthen
our management ranks with skilled and talented executives with great
backgrounds. We are actively engaged in managing our way through the current
dynamic changes of the automobile business and I am certain that Alan, Dan and
Arturo will help drive the future success of our company."

Creed's successor for the Southern Region will be announced at a later date.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5
Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW passenger
car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle
retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North,
Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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