BMW OF NORTH AMERICA BECOMES FIRST AUTOMOTIVE ADVERTISER TO COURT U.S. HISPANIC MARKET USING INNOVATIVE VIRTUAL TECHNOLOGY ON FOX SPORTS EN ESPAÑOL

LOS ANGELES, CALIFORNIA, May 15, 2003...BMW of North America is charting a new
course to attract the U.S. Hispanic market by launching a fully, integrated
virtual advertising campaign on Fox Sports en Español making the automobile
manufacturer the first in its industry to implement the technology on a U.S.
Spanish-language broadcaster. The enhanced advertising package will give BMW
maximum exposure of its brand across premium network soccer broadcasts and
daily news reports.

The buy includes multiple executions created by BMW partners and creative
allocation is handled by Publicis Sanchez & Levitan for the Hispanic market.

The virtual campaign, planned and executed by Optimedia in New York, is being
created to reach the upscale Hispanic consumer. Some of the creative benefits
of the virtual advertising campaign for BMW will include a seamless integration
of in-program exposure that showcases the BMW logo and creative executions in
unique in-game placements. The billboards will be inserted on cue during
moments in which the flow of the game best allows for insertions to prevent any
in-game interference.

"Diversity at the BMW Group, as well as respect for the individual, are values
that are at the core of our business strategy," said Jim McDowell, Vice
President of Marketing for BMW of North America, LLC "This integrated campaign
gives the BMW brand maximum exposure to an important audience."

"The combination of BMW's excellent broadcast creative, the PVI virtual signage
and Fox Sports en Español's in-game sponsorship elements will create a powerful
and impactful involvement for BMW with our premium sports programming", said
Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Español.

The five-month virtual advertising campaign is expected to launch on May 17
during live telecasts of Brazilian and Argentine soccer matches and during the
network's evening news programming. The technology is being supplied through
PVI, a leading virtual advertising and virtual product placement service.

Fox Sports en Español is available through affiliated cable systems and through
DIRECTV and Dish Network satellite providers. Fox Sports en Español is
distributed by Fox Cable Networks Group and operated by Fox Pan American Sports
LLC, an international sports programming and production entity jointly owned by
Hicks, Muse, Tate & Furst, Fox Entertainment Group (NYSE: FOX) and News
Corporation's (NYSE: NWS) Fox Sports International, and Liberty Media
Corporation. For more information visit Fox Sports en Español online at
www.fse.terra.com

BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 70 MINI dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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