DesignworksUSA Introduces Concept Design for Intel's Portable Media Player Technology

Newbury Park, CA, July 16, 2003...DesignworksUSA has introduced a concept
design for Intel's portable media player (PMP) technology. The prototype,
demonstrated at a technology showcase recently hosted by Intel Corporation in
New York, received rave reviews from a large group of consumer and technical
trade journalists who gathered to see, touch and hear the latest digital tools
and toys destined to hit store shelves during the upcoming holiday season.

The PMP is a new kind of mobile entertainment that will allow consumers to
enjoy potentially up to 80 hours of digital media content - video, music and
photos - downloaded from their PC, anywhere they want. While the PMP is not
currently in production, its reference design and prototype is available to
consumer electronics manufacturers for further development and production.

DesignworksUSA, the international design consultancy owned by the BMW Group,
collaborated with Intel, the world's largest chip manufacturer, to develop a
design concept to showcase the high-quality video playback capabilities of its
XScale(tm) technology-based processor. The goal was to synthesize technology,
design and customer value into a mobile entertainment product that could
eventually be marketed by consumer electronics manufacturers.

The current PMP prototype, which is small enough to fit into a coat pocket,
combines twisting and converging surfaces balanced with clean horizontal and
vertical lines upon which to reference the controls. Buttons are arrayed in
ergonomic fashion for the intuitive sweeping motion of one single thumb around
the five-way cursor.

DesignworksUSA is prepared to work with manufacturers to develop a PMP design
that is appropriately branded for their own identity and target market. "The
hallmark of our capabilities is to create desire, intrigue and emotion around
new technologies. We want our design to be sculptural works of art that
attract people emotionally and function perfectly," says DesignworksUSA
President Adrian van Hooydonk whose design experience extends throughout Europe
and the United States.

Intel is one of a growing number of companies working with DesignworksUSA to
develop innovative design strategies for new lifestyle technologies. As an
integral part of the BMW Group California Innovation Triangle, DesignworksUSA
specializes in four distinct areas: Transportation Design, Product Design,
Automotive Design and Communication Design

While its automotive and motorcycle design practice is solely devoted to the
needs of its parent company (the BMW Group), the majority of DesignworksUSA's
consultancy work is dedicated to third-party clients such as Microsoft, Boeing,
John Deere Corporation, Siemens, Nokia, Allergen, Scott USA, Adidas, Motorola,
MCI, Villeroy & Boch, and many others. Projects have included a business jet
interior for Boeing, earthmoving equipment for John Deere, a train interior for
Siemens, a laser surgery medical cart for Allergen, a snowboard goggle for
Scott USA and a bicycle saddle for Trico Corp., to name a few.

"One of the keys to helping our clients maximize the value and impact of new
product market opportunities is Designworks' creative and cultural diversity,"
continues Mr. van Hooydonk.

In addition to employing its share of designers, model-makers, artists and
machinists, DesignworksUSA also hires people with backgrounds in theater,
illustration, fine arts, music, cultural anthropology, electro-engineering and
other disciplines. More than 12 countries are represented by over 100
DesignworksUSA employees.

"This cultural diversity constantly sparks new viewpoints in the design
process, and this is where the creative diversity really starts," observed Mr.
van Hooydonk. "In addition, employees are constantly rotated from other BMW
Group offices worldwide to provide an ongoing flow of fresh technology and
thinking. This cross fertilization of ideas, concepts and processes is an
important asset to DesignworksUSA clients."

According to Mr. van Hooydonk, DesignworksUSA's unique relationship with its
parent company, BMW Group, also provides it with symbiotic advantages not found
in stand-alone design firms or those who work solely, or primarily, on projects
for their corporate parent.

The demanding long-term planning cycles (ranging from five to seven years) of
automotive design provide DesignworksUSA with a unique perspective for its
other clients and projects. Consumer values and product needs are evaluated
not in light of near-term trends, but in enduring societal changes over a
longer time frame. This approach results in products whose life cycles are
enhanced and continue to meet the ongoing needs of consumers.

The standards of BMW automotive design, engineering and quality flow naturally
into the two other design areas at DesignworksUSA, while the BMW Group provides
the company with access to people, materials, processes, environments and the
infrastructure necessary for a major design consultancy to compete in a global
marketplace.

For more information about DesignworksUSA, visit the company's website at
www.designworksusa.com.

BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 70 MINI dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorradusa.com and
http://www.miniusa.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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