MINI AND PUMA JOIN FORCES TO LAUNCH DRIVING SHOE - MINI_motion Launch Supported by PUMA's Concept MINI

Woodcliff Lake, NJ, August 5, 2003 ... PUMA, the global sports-lifestyle brand,
has joined MINI in a unique cross-discipline collaboration. The two leading
brands have teamed up to produce a unique two-part driving shoe and a striking
PUMA-styled concept MINI.

This September, MINI and PUMA introduce the ultimate shoe for motoring
enthusiasts - the MINI_motion 2 part shoe. This driving shoe is part of
MINI_motion, a signature collection of premium clothing and accessories from
MINI. To celebrate this unique collaboration that takes a modern outlook on
urban transportation, PUMA has also produced an innovative concept car, the
PUMA MINI Cooper S that brings up-to-the-minute footwear technology into the
automotive arena.

MINI_Motion 2 Part Driving Shoe
The MINI_motion 2 part shoe has similar features of a Formula 1 racing shoe and
was developed using PUMA's extensive motorsport experience. The low-profile
outsole resembles the natural shape of the foot, helping to ensure optimal
movement while switching from accelerator, to brake. With the perfect mix of
performance and fashion, this sport lifestyle shoe's most innovative feature is
the removable interior bootie. The bootie has an outsole for improved traction
that utilizes a screen rubber pattern identical to the main shoe's outsole.
Ideal for comfort on longer drives, the bootie provides an unexpected feature
in an unusual shoe.

Concept PUMA MINI Cooper S
In addition to the MINI_motion 2 part shoe, the collaboration also allowed
PUMA's design team to 'style' a MINI. The PUMA design team not only to put
their inimitable mark on the car's exterior, but also cleverly integrated
innovative footwear technologies into the interior. The result is a
PUMA-enhanced car that puts a unique twist on the MINI driving experience.

Innovative Shoe Technology in a Car
A key element of the PUMA MINI is the application of PUMA's air mesh footwear
technology to the car's seats. Typically used in sports shoes for its comfort
and breathable shock absorption properties, the air mesh provides a fresh new
look and feel to the car interior.

On the exterior, yellow tinted windows mark this MINI as something unique and
this look is set off by a PUMA formstrip that begins at front wheel arch and
extends to the rear of the vehicle. The tonal detailing of the formstrip
offers a subtle reference to PUMA's signature look.

Coming To America
The PUMA MINI Cooper S will be showcased at PUMA flagship stores in New York,
South Cost Plaza, Santa Monica, Santa Barbara and San Francisco, while the
European tour travels to Frankfurt, Milan and London. The MINI_motion 2 part
shoe will be sold for a limited time at these locations for the duration of the
tour and at other select specialty stores across the U.S. During the in-store
promotion, consumers are invited to enter the car and sit behind the wheel of
the PUMA concept MINI to experience MINI "in motion".

About PUMA
PUMA(r) is the global athletic brand that successfully fuses influences from
sport, lifestyle and fashion. PUMA's unique industry perspective delivers the
unexpected in sportlifestyle footwear, apparel and accessories, through
technical innovation and revolutionary design. Established in Herzogenaurach,
Germany in 1948, PUMA distributes products in over 80 countries. For further
information please visit www.puma.com.

About MINI
MINI has been producing small cars of distinction since 1959. An acknowledged
design icon, rally winner and movie star, over 5 million MINIs have been sold
worldwide. Appealing to people of all ages, incomes and dispositions, MINIs
have been driven by everyone from the Man in the Street to The Beatles, Davis
Bowie, Kate Moss and even Royalty. Produced in Oxford, England, MINI reentered
the U.S. market in March 2002 with all-new models, the MINI Cooper and the MINI
Cooper S, with a base price of $16,975. MINI was recently voted 2003 North
American Car of the Year.

About MINI_motion
MINI, the world's definitive small car brand, has collaborated with industrial
designer Yves Béhar of fuseproject to develop MINI_motion, a new signature
collection of apparel and products. Inspired by the concept of connected urban
travel, MINI_motion is designed to fuse experiences in and out of the car by
allowing users to integrate apparel and accessories from their car into their
next form of travel. The inaugural MINI_motion collection will debut in select
specialty stores in the United States in fall 2003. More information can be
found at www.minimotionusa.com.

BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 70 MINI dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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