BMW LAUNCHES X3 LIFESTYLE CLOTHING AND ACCESSORIES LINE

Woodcliff Lake, NJ - November 17, 2003 ... Here's a perfect fit for adventure
seekers who are always on the go: new outdoor clothing and accessories from
BMW's X3 lifestyle collection. This original line of durable, versatile
outerwear and accessories is designed for those spontaneous activities that
await... somewhere down the road. The X3 Lifestyle Collection debuts in
February 2004, coinciding with the on-sale date of the 2004 BMW X3 Sports
Activity Vehicle (SAV).

Featuring breathable, lightweight, waterproof fabrics, the X3 Lifestyle apparel
has thermal protection, keeping you dry in various weather conditions.The
technical materials are rainproof and wick away body moisture, yet provide
ample body comfort and motion. The clothing is cut close to the body, so it's
easy to wear it in layers. As activity gets intense, enthusiasts can peel off
layers and still stay comfortable.

Professional Skiers Take X3 Apparel for a Test Drive
Extreme professional skiers Megan Brown, Kina Pickett and Chris Davenport took
a break from the slopes to slip pieces from the X3 Lifestyle Collection,
wearing the apparel while climbing and biking over rugged terrain. The outdoor
adventure was shot for the X3 Lifestyle catalog.

Modern Designs for the Spirited Driver
The X3 Lifestyle Collection offers apparel options to support the
ready-for-anything spirit of the X3 driver. There are jackets with elastic
thumb loops and adjustable cord locks, and some shirts feature sleeves with a
thumb insert that holds the sleeve in place during activities.

Adventure seekers, take note: the X3 Lifestyle collection includes backpacks,
travel bags, mesh zip hood jackets and button snap shirts. Here's a sample of
the collection:

Motomesh Hoody (ladies) $85 - Sporty zip-up jacket made of waffle textured mesh
provides comfort and easy mobility. Stylish form-fitting cut features contour
hood, thumb loop and specially designed zipper to block wind.

Amphib Shirt $45 - Generously cut shirt offers temperature regulation through a
customized air vent system. Features front, hidden snap closures and zip mesh
pocket with concealed zipper.

Fast and Lite Jacket $80 - Versatile jacket provides protection from the
elements with adjustable cord locks at side hems, high crew neck and specially
designed wind resistant front zipper. Features include reflective tape on
center back hem and elastic thumb loops.

Mesh Tech Tee (ladies) $34 - Crew neck tee is made of dry micro jersey offering
comfort and a form fitting cut.

BMW Group In America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands and Rolls-Royce
Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 73 MINI dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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